India’s leading farmer social network and agritech company, Krishify has recently introduced Krishify Business Suite, a Software as a Service (SaaS) based solution that would facilitate agribusinesses to interact and engage with the farmers’ community in the country.
By using the technology, businesses may execute advertising and marketing campaigns to boost brand awareness and customer loyalty on the network. Further, think of the application as a data hub where companies can find farmers nationwide and gain detailed insights into their demographics. Additionally, using an inquiry form that can be displayed with information on the Krishify App, the technology enables businesses to handle incoming enquiries from farmers.
Krishify Business Suite is a game-changer in rural marketing, particularly in the agricultural industry. A low return on investment and significant data loss are the results of traditional marketing strategies. Agri merchants and farmers also have a large knowledge gap. Neither the farm input companies have a mechanism to know their last mile consumers not they get direct feedback from their consumers.
By connecting more than 9 million farmers and using this cutting-edge technology to facilitate targeting, Krishify addresses this gap. For both large corporations and smaller businesses in the agriculture sector, such as SMEs, the greatest value is provided in the form of ‘cost efficiency and scalability.’
The Krishify Business Suite enables scalability for smaller agribusinesses, SMEs, and corporates by giving them the opportunity to target a specific cohort of farmers across India in an effort to market their line of products. Krishify Business Suite also offers intelligent communication options like SMS, WhatsApp, and OBD calls, as well as Krishify Chat, a portal to chat directly with farmers and keep them close to one’s brand, to increase end-to-end contact between a farmer and a business.
“After launching Krishify App, we saw that there’s a major gap when it comes to branding options for businesses in rural India,” Rajesh Ranjan, Founder & CEO of Krishify said when introducing the concept. “With a goal of making rural marketing simple and seamless, Krishify Business Suite was created to close this gap”, Ranjan further said.
Businesses operating in the rural markets or along the agricultural value chain, such as those selling farm inputs, fertilisers, pesticides, tractors, farm equipment, and agrochemicals, can take advantage of Krishify Business Suite to build a strong online presence and target a highly active farmer community.
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