In order to recognise Asia’s best corporate and individual rural marketing works, the Rural Marketing Association of India (RMAI) recently conferred the RMAI Flame Awards Asia 2019 and Flame Leadership Awards in Mumbai recently. Over 300 delegates from corporate sector and rural marketing agencies attended the award ceremony.
Impact Communications emerged as the biggest winner with clinching 13 metals followed by six metals by Group M Mindshare and five by Anugrah Madison.
Among the international entrants, Lemon won the maximum metals.
RMAI also felicitated business leaders and professionals for their contribution in rural marketing and development sector with the Flame Leadership Awards 2019.
Winners of the Flame Leadership Awards 2019
Arvind Kumar | Force Motors | Business Head AVD |
Naresh Deshmukh | Smartchem | Executive Vice President |
Ritu Jaiswal | Public Figure | Mukhiya, Sitamari Bihar |
Sanjay Kaul | Impact Communications | Founder & CEO |
Winners of RMAI Flame Awards 2019
Category | Campaign | Entrant Company | Metal |
Best Campaign Leveraging Technology Experience & Engagement | Kumbh Me Sukun | Mindwave Media | Gold |
Brand Awareness Campaign of The Year | Sun King – Recommended by Ma-Naw | Greenlight Planet | Gold |
Best CSR Campaign of the Year | SJalayen Nahi Kamayen | NABARD, JBNR Foundation, Impact Communications | Gold |
Best CSR Campaign of the Year | Safety Starts at School #GoSafeOutside | GroupM Media India (Mindshare) | Gold |
Best Social Development Campaign of the Year | Safety Starts at School #GoSafeOutside | GroupM Media India (Mindshare) | Gold |
Brand Awareness Campaign of the Year | Tata Salt Warm Salt Water Soaks | Anugrah Madison | Gold |
Experiential Marketing Campaign of the Year | Muthoot Vishwaas Ki Tijori | The Muthoot Group | Gold |
Experiential Marketing Campaign of the Year | Tata Salt Warm Salt Water Soaks | Anugrah Madison | Gold |
Small Budget Campaign of the Year | GSK, Suraksha Ki Door | Impact Communications | Gold |
Use of Traditional Congregation Platforms | Tata Salt Warm Salt Water Soaks | Anugrah Madison | Gold |
Pharma Campaigns of the Year | GSK, Suraksha Ki Dor | Impact Communications | Gold |
Best Trade Engagement Campaign of the Year | Legrand Diwali Activation | 121 Experiences Integrated Marketing | Silver |
Best Campaign Leveraging Technology Experience & Engagement | Supro HD Series Profit Trucks Launch Campaign | Insight Outreach | Silver |
Best Campaign Leveraging Technology Experience & Engagement | The Adaptive Data Lighthouse – Activating Infection Alert System in Rural India | GroupM Media India (Mindshare) | Silver |
Best Use of Mobile | New Age Information Kiosk | Impact Communications | Silver |
Best Use of Mobile | The Adaptive Data Lighthouse – Activating Infection Alert System in Rural India | GroupM Media India (Mindshare) | Silver |
Best CSR Campaign of the Year | Emami: Saarthi Road Safety Campaign | RoadAds
| Silver |
Best CSR Campaign of the Year | Swachhta ki Sawari at Kumbh 2019 | Ogilvy | Silver |
Best CSR Campaign of the Year | The Adaptive Data Lighthouse – Activating Infection Alert System in Rural India | GroupM Media India (Mindshare) | Silver |
Best Long -Term Campaign | Abbott Swarksha Camps | Impact Communications | Silver |
Best Social Development Campaign of the Year | GSK, Suraksha Ki Dor | Impact Communications | Silver |
Brand Awareness Campaign of the Year | Chunaav Ke Rang hajmola ke Sang
| Mindwave Media | Silver |
Direct Marketing Campaign of the Year | Castrol ki CAR-yashala – Building Mass Advocacy through Training | GroupM – Dialogue Factory | Silver |
Direct Marketing Campaign of the Year | The Adaptive Data Lighthouse – Activating Infection Alert System in Rural India | GroupM Media India (Mindshare) | Silver |
Launch/Re-launch Event of the Year | WELSPUN, Jaldi Sukhhe, Jaldi Sukhaye | Impact Communications | Silver |
New Onground Property of the Year | Hero 18 Now | Max Publicity & Communication | Silver |
Sales Promotion Campaign of the Year | SunKing Batti Gul Meter Chalu | Anugrah Madison | Silver |
Use of Traditional Congregation Platforms | Hamam – Waterproof Sarees | Ogilvy
| Silver |
Agriculture & Allied Campaigns | Gulf Supreme Tractorotsav | ZtoA Marketing Solutions | Silver |
Agriculture & Allied Campaigns | Innovative Model for Small Farmers | Lupin Human Welfare & Research Foundation | Silver |
Agriculture & Allied Campaigns | Jalayen Nahi Kamayen | NABARD, JBNR Foundation & Impact Communications | Silver |
Agriculture & Allied Campaigns | Gokul Mahotsav | Vision Force | Silver |
Banking & Finance Campaign of the Year | Direct Marketing | Muthoot Microfin | Silver |
Best Government Campaign of the Year | Gokul Mahotsav | Gokul Mahotsav | Silver
|
Pharma Campaign of The Year | Abbott Swarksha Camps | Impact Communications | Silver
|
Best Product Seeding Campaign of the Year | Nestle Disha | Impact Communications | Bronze |
Best Trade Engagement Campaign of the Year | Castrol ki CAR-yashala – Building Mass Advocacy through Training | GroupM – Dialogue Factory | Bronze |
Best Use of Mobile | Interconnected platform for the benefit of all stakeholders of Agri-ecosystem | DestaGlobal | Bronze |
Best Integrated Campaign of the Year | Gokul Mahotsav | Vision Force | Bronze |
Brand Awareness Campaign of the Year | SunKing Batti Gul Meter Chalu | Anugrah Madison | Bronze |
Experiential Marketing Campaign of the Year | Philips Paavan Prakash Rath | Max Publicity & Communications | Bronze |
Experiential Marketing Campaign of the Year | Dabur Dant Snan | Impact Communications | Bronze |
Launch/Re-launch Event of the Year | Godrej Powerchip- Unleash The Superpower | Impact Communications | Bronze |
New Onground Property of the Year
| Gulf Power ka Panchnaama | 121 Experiences Integrated Marketing | Bronze |
New Onground Property of the Year | Mahindra Supro Khushiyon Ki Dastak Har School | Culturegraph | Bronze |
Sales Promotion Campaign of the Year | Mahindra – Meri Kaamyabi Ka raaz, Meri Pehli pick up | Fountainhead Mktg | Bronze |
Small Budget Campaign of the Year | Matra Swasthiya Diwas | Impact Communications | Bronze |
Small Budget Campaign of the Year | Summer Mein Winter -Meeco | Vritti Solutions | Bronze |
Use of Traditional Congregation Platforms | CEAT – Safety Banners | Ogilvy
| Bronze |
Agriculture & Allied Campaigns | Building Linked, Decentralized and Self-Sustaining Model | DestaGlobal
| Bronze |
Agriculture & Allied Campaigns
| Demo Farm – Smartek | Smartchem Technologies | Bronze |
Best Government Campaign of the Year | Reaching Good Health to the Last Mile – Mahalabs : A Free Diagnostic Service Initiative | HLL Lifecare | Bronze |
Research Project of the Year | Rural Immersion Project | TVS Credit Services | Bronze |
