Taking a step forward towards realising the Government of India’s vision of ‘Khadi for Nation’ and ‘Khadi for Fashion’, an exciting Mega ‘Khadi Fashion Show’, on salt-pan-covered white fields at ‘Rann of Kutch’ was organised by Khadi and Village Industries Commission (KVIC) recently. The mega event was the first such event of KVIC in the Rann of Kutch with the aim of popularising Khadi among the youth in the country and abroad market, promoting cultural heritage and art. It was organised by the efforts with KVIC’s ‘Centre of Excellence for Khadi’, to establish new dimensions of Khadi, to further promote the excellent design of Khadi garments-apparels, and accessories for Khadi fashion promotion, and to promote Khadi as a brand all over the world. Students of NIFT, Gandhinagar, Gujarat made the event more exciting by their way of performing the fashion catwalk in this Khadi fashion event.
On this occasion, Manoj Kumar, Chairman, Khadi and Village Industries Commission informed that for the first time, such an exciting Khadi mega fashion show has been organised by KVIC in ‘Rann of Kutch’, which would become a medium for brand promotion of ‘Khadi’ and disseminate new designs among Khadi lovers, as well as it would be a source of inspiration in the efforts of Prime Minister Narendra Modi to fulfill the promises of a developed India, and take forward the vision of ‘AtmaNirbhar Bharat’. A large number of tourists were present to watch this Rann show. On this occasion, folk singer Borelal mesmerised people by presenting folklore famous among the locals.
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