Marketing

Jaipur Rugs announces annual festive sale, The Rug Utsav

Jaipur Rugs is a family business strengthened by the purpose of protecting ancestral know-how and connecting rural craftsmanship with global consumers
Jaipur Rugs announces annual festive sale, The Rug Utsav
Jaipur Rugs announces annual festive sale, The Rug Utsav

Jaipur Rugs has announced its annual sale, The Rug Utsav to uplift the festive spirit with iconic rugs for homes. With the festival of rugs, it celebrates the artistic expression of the weavers, crafted artistically, for every home.

Jaipur Rugs has enhanced the festive shopping experience by offering hundreds of handmade carpets to customers according to their unique needs, on their website, which customers can buy from the comfort of their homes. They are also providing access to experts who can guide customers on making the perfect selection. With expertly crafted unique and innovative designs, the sale is curated to make the shopping experience seamless, through sale offers on the Jaipur Rugs website and stores ranging from 20 per cent to 60 per cent off, customers can choose from an array of designs to revive their homes with the festive energy.

The highlight of Rug Utsav is some of the iconic collections that would be on discount for the first time ever. With Rug Utsav, the festive season has officially begun. The Rug Utsav sale is live on the Jaipur Rugs website and stores across Jaipur, Delhi, Mumbai, and Bengaluru.

Jaipur Rugs is a family business strengthened by the purpose of protecting ancestral know-how and connecting rural craftsmanship with global consumers. By placing the human aspect at its core, the company has grown to become the largest network of artisans in India. It uses the age-old art form of handmade carpets as a tool to bring prosperity into the homes of 40,000 rural artisans of which 80 per cent are women. Founded in 1978 by Nand Kishore Chaudhary with just two looms, it now has over 7,000 looms and sells in over 60 countries. Today the company creates contemporary works of art by collaborating with creative talents capable of showcasing this ancestral craft with a new vision.

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