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ITC to debut in dairy market with ghee

FMCG major ITC is set to debut its range of dairy product starting with ghee
ITC to debut in dairy market with ghee

FMCG major ITC is set to debut its range of dairy product starting with ghee, which would be available in the market by the end of the current quarter, a top company executive said.

"We will bring our first dairy product into the market with ghee by the end of the current quarter," said Sanjiv Puri, president of FMCG businesses at ITC.

The company’s ambitious dairy business will rollout in the next few years, other products following ghee will include packaged milk, butter, cheese and chocolates to take on category leaders such as Amul, Nestle, PepsiCo, Hindustan Unilever and Dabur.

"Work on this plan is at various stages and when we are ready, we will launch products based on how the market evolves," Puri said.

 

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