Its now the time for the IT companies who are willingly entering the academic to educate and promote the young minds about diversities. The rural education system should be lacking behind, the moto these technology companies have binded up to rule and impact fair education to them.
The strategy adopted by companies operating in the IT and tech space to improve upon their gender diversity, appears to be gaining momentum. It’s a well-known fact that not many women opt for careers in the science, technology, engineering and math or STEM fields. As a result, gender ratios are highly skewed towards male employees. Several companies are running programmes targeting girls-only schools with an objective to build a future bench strength which is more diverse in nature.
Concerned about the lower number of women who opt for a career in technology, MasterCard Worldwide’s global chief HR officer Ron Garrow told TOI in an exclusive interaction that the firm is tapping into girls-only schools to get them interested in the field. "Our gender balance at MasterCard as a whole is 60% men and 40% women. It’s not the same in other regions and it’s very much a focus. In this space, 75% of the buying choices are made by women. So we definitely have work to do," said Garrow, who believes people working for an organization should be the ones who best represent the consumer behaviour.
In India, MasterCard has established a tech hub and is looking at locally sourcing talent from colleges, universities and other companies in the tech space. India is the first country in Asia-Pacific where MasterCard has launched the Girls4Tech programme to drive interest and encourage STEM careers for middle school girls. The programme showcases the connection between payments technologies and STEM principles. Having made a beginning in Gurgaon, plans are afoot to hold Girls4Tech workshops in Mumbai, Pune and other cities next year.
On an average, gender diversity in software & IT at entry level, according to a TeamLease report, is at just about 15%.