One of India’s largest crop protection and nutrition companies Insecticides (India) Ltd. (IIL) has signed up Bollywood actor Ajay Devgn as its brand ambassador. With the support of Devgn, IIL aims to spread the message of judicious use of agrochemicals besides communicating about their products and boosting farmer awareness in India to the grassroots level.
“I am pleased to be associated with a company that works to improve the lives of farmers by their innovative products. IIL is a well-known crop protection and nutrition brand founded on the principles of quality, integrity, and commitment to Indian agriculture. Given the strong culture of invention and the ongoing need to adapt to shifting preferences, there was a lot of common ground. I’m equally excited about our journey together,” Devgn said.
Commenting on the announcement, Rajesh Aggarwal, Managing Director of the company stated, “We are excited to have Bollywood’s superstar Mr. Ajay Devgn as part of our IIL Family. IIL believes in bringing in the right technology within the reach of every small and marginal farmer. Ajay Devgn has established himself as one of India’s most popular and versatile actors with fierce performances and resonates well with our products. With IIL entering the next phase of growth, we are sure that his popularity, along with the credibility of our products, will help us to increase the penetration of our communication in our existing markets as well as newer markets.”
Insecticides (India) has a product range of more than 100 products, including agro chemicals, household pesticides, and biological products. The company is focusing on its new range of products like Shinwa, Izuki and Torry, which, it claims, will make a difference to the farmers in terms of better productivity and providing them with a cost effective solution.
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