Innovation

Innovation center by IT professional motivates rural entrepreneurship

The benefits include providing high-quality and nutritious milk to the end beneficiaries, boosting economic benefits for farmers, bringing technology that is bridging the urban-rural divide, and helping reverse urban migration.
Innovation center by IT professional motivates rural entrepreneurship

Development has always been a part to humans. Agriculture on the other hand an important profession. Thus getting it a new face and a part of development, a few entrepreneurs thought of making it more sustainable.

Among many one of such example is by a few entrepreneurs around 150 km from India’s Silicon Valley, Bangalore, several IT professionals are returning to their roots – the farms where they spent a significant amount of their childhood, wanting to escape to the cities. As farm-based entrepreneurs, they are successfully managing organic, sustainable, rural dairy farms – each of which gives them an earning of Rs 40, 000 – Rs 1, 00, 000 each month!

An innovation by veterinary expert Dr. GNS Reddy, Akshayakalpa Farms and Foods Ltd. is one of India’s first private initiatives that incubates rural entrepreneurship by radically redefining dairy processes. The benefits include providing high-quality and nutritious milk to the end beneficiaries, boosting economic benefits for farmers, bringing technology that is bridging the urban-rural divide, and helping reverse urban migration.

Deeply inspired after a lecture by Dr. Manibhai Desai, a Gandhian who pioneered rural development in India and founded Bharatiya Agro-Industries Foundation (BAIF), Dr. Reddy decided to work with Dr. Desai in BAIF – a stint that lasted nearly two decades and led to significant innovations in the areas of forestry, irrigation, and watershed management.

When Dr. Reddy couldn’t incubate the Akshayakalpa model within BAIF owing to certain constraints, he decided to turn in to an entrepreneur. In 2010, he founded Akshayakalpa farms with an upfront investment of Rs 25 crore in Karnataka’s Tiptur district to realise his dream “to create wealth in villages, to empower the disempowered.”

Dr. GNS Reddy says, A paan-wallah, who sets up his shop in a 3×3 space, earns more monthly than a farmer who owns a 3 acre farm, growing coconuts. This needs to change. 

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