Impact Communications, a leading rural marketing agency refreshes its 20 years of brand identity by unveiling a new logo. The refreshed identity comes on the anvil of its over all expansion plan. Impact also announced the launch of a Last Mile Enhancement vertical LME dedicated to address the whole new demand from the clients for sustainable and measurable last mile distribution solutions. LME vertical will implement some path-breaking, technology driven and sustainable models for GSK, RB, Phillips and Ayurvet.
The agency has traversed a long journey, from the early years when marketers addressed and looked at rural markets and consumers very differently. During past decade, rural markets and consumers have dramatically changed and today’s rural India reflects prosperity,optimism along with aspiration.
Rural is seen as next growth destination by brands and marketers are now seeking new and innovative solutions to reach, engage and leverage the potential of these markets. This shift has inspired and encouraged the agency to continuously evolve as a rural marketing agency.
“The new Impact logo represents the evolution of the company and its expanded service capabilities. We are excited about this new phase of our journey and have a strategic vision for growth that sets the pace for company to be future ready,“ said, Sanjay Kaul, founder & CEO Impact Communications
To accelerate the growth of various verticals, Impact has announced some Leadership changes. Nikhil Kaul, an experiential marketing professional with 17 years of varied experience will be Business Unit Head, North; Padma Thuravil, a rural marketing professional with 17 years of experience has been brought on board to lead new business acquisition in Mumbai; Abhishek Bhatia with 16 years of rich experience in rural marketing will head business acquisition in North; Nisha Gaud, an old guard at Impact has been elevated as Director – Key Accounts; Kalpana Raina, Director – Strategy will also oversee overall business planning of new verticals and Jankana Kaul along with Saloni Arora, two young professionals will drive forward the mandate of leading the recently launched digital vertical, Natter, addressing the need gap of customising digital for beyond metro markets, the agency said.
“In the early years, we operated in restricted domains of activation, need based tactical solutions for promotions, engagements among others. Today, our service offerings to our clients have expanded from tactical to sustainable and strategic solutions, thus needed a fresh relook both at our business and leadership. Today, we are more agile to serve our clients and address their business challenges with precision and trust,” highlighted Nidhi Singh, COO, Impact Communications.