IDFC Bank introduces vibrant youthful branding

The Bank unveils Board of Directors & Management team ahead of launch in October and it will now focus on two under-served customer segments: the rural under-banked and the self-employed
IDFC Bank introduces vibrant youthful branding

India’s leading integrated infrastructure finance institution unveiled the brand identity, and announced the Board of Directors and Management team of its new entity, IDFC Bank.

IDFC Bank, the latest entrant in the private sector banking space in India, will be launching its operations on October 1, 2015. IDFC received final approval from the RBI in July this year, making it the second lender to enter the banking sector after more than a decade. The Bank will provide solutions to Corporate, Urban and Rural Customers across India. IDFC Bank’s vision is to deliver banking anytime, anywhere at scale by using technology to relentlessly drive efficiency and set new standards for customer experience and convenience.

Speaking on the occasion, Rajiv Lall, Executive Vice Chairman and Managing Director, IDFC Bank said “A brand isn’t just advertising or a message that we promote. It has to be a philosophy we believe and live every day to ensure our customers experience it in what we say and do. We were keen on a logo that captures the vibrant colours of our nation. Our new logo reflects this diversity and is symbolic of the upcoming colours of change in banking to meet the rapidly changing expectations of consumers”.

IDFC Bank’s identity is the first and most visible indication that it wants to be a bank unlike any other. The palette is bright, warm with violet, yellow, pink and orange that symbolizes transformation, energy, youth and optimism – the qualities of modern India. The colours are translucent to capture the transparency in IDFC Bank’s DNA.

Additionally, the institution also announced a nine-member IDFC Bank board with former Union Home Secretary Anil Baijal as the non-executive chairman and Rajiv Lall as the Executive Vice Chairman and Managing Director. Lall, further added, “We are fortunate to have an experienced and diverse team as part of the Board and management. It provides strong reassurance about the quality of strategic and operational guidance available to IDFC Bank.” .

Apart from Baijal and Rajiv Lall at the helm, the other members of the Board include former Controller and Auditor General, Mr. Vinod Rai; Infosys Chair Professor for Agriculture at ICRIER, Ashok Gulati; former Managing Director for operations at the World Bank, Gautam Kaji; former Goldman Sachs Managing Director; Ajay Sondhi; former Citibank India CFO, Abhijit Sen; Founder of Swadhar Microfinance, Veena Mankar; MD and CEO of IDFC Ltd., Vikram Limaye.

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