After starting the year on a high note, Sonalika Tractors has further intensified its strategies to achieve new heights of growth in the year 2021. Sonalika has ploughed on to register a dominant performance and registered highest ever overall January sales volume of 10,158 tractors, which is well above 7,220 tractors sold in January 2020. Sonalika has powered ahead with a significant margin to sell 8,154 tractors in domestic market in Jan 2021, around 46 percent higher than 5,585 tractors sold in Jan 2020.
Sonalika Tractors has been aggressively spearheading technological disruptions that not only drive farm mechanisation but also address farmers’ needs in a cost optimised way across the globe. Following this dynamic approach, Sonalika Tractors introduced Sikander DLX Potato Special Edition Series in January 2021. The advanced tractor is a customised solution equipped with 5G controlled valve with superior hydraulics that offer better sensing during potato farming. The move is in continuation to the 5 premium tractors such as Tiger, Sikander DLX, Chhatrapati, Mahabali and Tiger Electric that the company introduced in the year 2020 and are engineered with advanced technologies to deliver farm prosperity.
Highlighting the performance, Raman Mittal, Executive Director, Sonalika Group, said, “Sonalika is committed to develop cutting edge technologies for tractors and implements in a responsible way. While driving farm mechanisation, our aim is to raise increase customer productivity significantly without increasing total cost of product ownership. Banking on the strong platform built even during the pandemic, we have surged ahead further with our best ever overall January sales performance of 10,158 tractors. We have sold 8,154 tractors in domestic market and clocked 46 percent growth over January 2020 sales of 5,585 tractors.”
“Such a dynamic performance is powered by our heavy duty product portfolio which now includes the versatile Sikander DLX Potato Special series especially designed for potato farmers. The special edition series is yet another reflection of the company’s commitment to be a farmer centric brand and ‘Leading Agri Evolution’ across the world,” Mittal added.
“The agriculture industry led the economy’s revival from the worst seen during the pandemic (COVID-19) as the demand for customised tractors and implements is surging across segments. New age technologies are gradually taking centre-stage across the tractor industry in the post-COVID world which is another healthy sign for growth for industry in 2021. We have established strong foundations with our World No.1 vertically integrated tractor manufacturing plant, strong dealer network and tech-enabled supply chain to address varied farmer needs with our hi-tech product portfolio and bring farm prosperity across regions,” Mittal further added.
The company introduced five new premium tractors in 2020 that address farmers’ needs in a cost optimised way. This includes Tiger, Sikander DLX, Mahabali and Chhatrapati series in diesel segment which were joined by India’s first field-ready electric tractor, the Sonalika Tiger Electric, which is also the most affordable 4W EV in India.
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