Honda Motorcycle & Scooter India launched a campaign for its Dream Series mass motorcycles – Dream Yuga, Dream Neo and CD 110 Dream. The TVC aims at bringing together the dream series for consumers, who have varied needs and motivations, through the user’s point of view in the 100cc – 110cc segment.
The Dream Series is targeted at 20-40 year old, salaried, self-employed, shop owners, farmers and skilled workers residing in rural or semi-urban cities.
According to YS Guleria, Vice president, Sales & Marketing, Honda Motorcycle & Scooter India, “Honda’s leadership in technology has been well established in the market.
With the Dream Series, we aim to strengthen our presence in the mass motorcycle segment. The Dream Series blends a range of motivations, along with the joy of buying a bike. With the HET technology and reliable Honda engine at its core, the TVC campaign further reinforces Honda’s trusted technology and its commitment towards hinterlands.”