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Hesa partners with OxeCart to leverage better market linkage for farmers

The partnership will work towards integrating the technologies that will provide seamless experience with the built-in benefits of last mile connectivity
Hesa partners with OxeCart to leverage better market linkage for farmers
Hesa partners with OxeCart to leverage better rural market linkage

In a bid to enable farmers with the right market linkage, Hesa, an agri-fintech startup has partnered with OxeCart, a region-agnostic virtual auctioning platform that enables stock-like trading for agri produce. With Hesa’s geographical spread and OxeCart’s market linkage, the partnership will provide a seamless technology experience with the built-in benefits of last mile connectivity and also benefit farmers in becoming Hesa’s ‘Hesaathi’. In addition, through this partnership, OxeCart aims to become the fastest F2B platform by 2025.

Currently, Hesa has connected over 30 lakh rural consumers in 27,000 villages in 28 districts of Andhra Pradesh, Telangana, Karnataka, Maharashtra and over 35000 ‘Hesaathis’. OxeCart has built a scalable and easy-to-use technology capable of connecting 140 million farmers to over 20 million retailers. It helped farmers earn up to 20 per cent more by increasing the reach of their produce.

In the world of digital, new technologies are redefining the way businesses connect with their customers. The partnership will work towards integrating the two technologies that will provide a seamless experience with the built-in benefits of last-mile connectivity. Hesathis will help introduce the OxeCart platform to millions of rural farmers and give farmers a chance to use modern technology to trade their produce from the comfort of their homes.

Highlighting the partnership, Vamsi Udayagiri, co-founder and CEO at Hesa said, “Hesa has always believed in giving more varied products and services on its rural tech (rural e-commerce) platform. This partnership also allows our partners to excel and grow in their chosen field, having a user-friendly product and geographical strength will only help in any kind of alliances we forge going forward. We believe in the scope of technology in the agricultural field and aim to impact the lives of farmers through our Hesaathis in a more positive manner through this alliance.”

Underlining the collaboration, Madhu Yaduguri, co-founder and CEO at OxeCart said, “OxeCart has always believed technology is the only vehicle to bridge the digital divide in the Indian agri sector. Combining our deep tech stack with Hesa’s rural network alleviates the digital divide problem by bringing farmers and their buyers into the digital society in a manner that is economically beneficial to both parties.”

Read more: CropLife, SAMETI conduct training program on application of drones in agriculture 

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