HDFC Bank has announced to reach out to 10,000 rural school children in Assam to provide them with comprehensive career counseling through an initiative known as Career EduConnect. The bank has partnered with FUEL (Friends Union for Energizing Lives), an NGO, to create customised information on educational and career opportunities for students between standards 8th and 12th in 49 schools in the rural districts of Golaghat, Jorhat and Kamrup in Assam.
Research shows that 20 percent of college seats in India remain vacant because of a lack of suitable student applicants, and just 25 percent of Indian college graduates readily employable on graduation. HDFC Bank aims to bridge this gap, connecting high school students to the higher education and job markets in association with FUEL.
The programme was launched in Guwahati by Atul Barve, Branch Banking Head, HDFC Bank in the presence of Ketan Deshpande, Founder Chairman, FUEL and Santosh Huralikoppi, Chief Mentor in the presence of senior bank officials, and local dignitaries.
Speaking at the launch, Atul Barve, Branch Banking Head, HDFC Bank said, "Lack of information and guidance on higher education and career opportunities is a major barrier for rural Indian students. We want to be active partners in a new India, connecting these bright students with the right opportunity at the right time. We believe that this partnership with FUEL will help rural youth build a better future for themselves and contribute to the development of the nation."
He added that as a socially responsible corporate citizen, in addition to providing world-class banking services, the company would like to make a difference to the overall well-being of the local population. FUEL will provide career and education guidance to students, adopting a systematic approach towards helping them decide their course of education. Through this initiative the children will also attend career seminars and sessions on goal setting, career awareness, and workshops in leadership and entrepreneurship.