In order to strengthen its rural outreach in the rural markets, HDFC Bank today launched ‘Har Gaon Hamara’ Interactive Voice Response (IVR) toll-free number 1800 120 9655 for farmers and agriculturist to access financial services.
According to HDFC Bank, the IVR is a one-stop calling solution for farmers to reach the Bank over phone to enquire/avail banking services. The toll-free IVR service will enable in connecting farming and agriculture sector of the country to the bank, by just dialling the toll free number and sharing PIN code number. The nearest branch is automatically mapped to the farmer and a bank representative will reach-out to the farmer to address his / her needs.
This activity is part of the Bank’s ‘Har Gaon Hamara’ initiative whose objective is to reach the interiors of India and create awareness of various financial, digital products and social security schemes in line with the government’s vision for financial inclusion. In the process, ‘Har Gaon Hamara’ aims to create an understanding and a conducive mechanism for agriculturist towards the formal banking in semi urban and underserved areas. Over two thirds of India’s populace lives in rural areas and many of them still do not have access to formal banking services. HDFC Bank is stepping up its efforts across the country to bridge the urban-rural divide through this initiative.
“The aim is to take banking to the doorstep of every Indian farmer and agriculturist. Our toll-free number will help HDFC Bank offer its entire range of rural centric financial products and services to the rural markets. HDFC Bank is looking to tap the opportunities in these areas by offering a wider product range, faster turnaround time, and digitisation. We believe initiatives such as these will help fulfil the changing aspirations of customers in rural India, bring prosperity to their homes and boost the rural economy,” said Rajinder Babbar, Business Head – Rural Banking Group, HDFC Bank.