Hatsun Agro Product (HAP), a leading private sector dairy company in South India, with brands Arokya, Hatsun, Arun Ice Creams has announced its procurement expansion plans in the states of Andhra Pradesh, Telangana and Maharashtra. HAP has over 3100 milk collection centres that benefit farmers across various villages in Andhra Pradesh, Telangana and Maharashtra. HAP plans to aggressively expand this network of milk collection centres in these three states to effectively serve over one lakh farmers.
HAP plans to position further its milk collection centres at remote locations to ensure farmers have access to the facility and help them reap the real benefit of having access to such a facility in their own villages thereby providing them with market access leading to prosperity in rural areas.
Hatsun Agro Product procures 100 per cent of the milk directly from farmers and has heavily invested in procurement infrastructure over the years to effectively handle a significant volume of milk.
HAP works on increasing farmers’ income by reducing the cost of production. The company has been collaborating at the university level to commercialise its high-yielding, protein-rich hybrid Napier green fodder (kambu / bajra) such as Co-4 and Co-5.
Many of HAP’s farmers have halved the cost of feeding their cows by cultivating Co-4 and Co-5 hybrid fodder. By using cow dung as manure, brush-cutters to save harvesting labour, rain-guns to cut water consumption and milking machines, labour costs have been reduced significantly.
HAP Animal Husbandry Services: Support and guidance on clean milk production, disease control, and vaccination among other facilities by a strong team of artificial inseminators, agronomists and animal husbandry professionals and over 1000 procurement staff.
Hatsun Processing and Distribution System: Hatsun ensures a complete cold chain right from milk procurement, processing and supply chain logistics until the milk and milk products reach the retail point. The collected milk is processed at its processing facilities and distributed through company exclusive HAP daily outlets of around 3500.
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