Goa Chief Minister Manohar Parrikar formally launched the Jai Kisaan App, a mobile solution from Adventz Group in Goa today. The farmer engagement App, packed with features and functions designed to fulfill the needs of the farming community in India, was launched on the sidelines of Adventz’ Youth for Tomorrow talent-search fest for schoolchildren.
Congratulating Jai Kisaan turning 50, the Chief Minister acknowledged Adventz Group company Zuari for being a “pollution-free” and “no-problem” firm for at least two decades. He said “the company with its CSR and other activities has proved the immense potential of Goa in ensuring that the state becomes self-sufficient in horticulture.” Highlighting the best practices and sustainable solutions, Parrikar said, “Companies should ensure responsibility, accountability and duty for the sake of inclusive growth and development of the farmers.” He said “the (Jai Kisaan) app will not only give the farmers’ database but also help them with the various initiatives of the government such as the health cards”, a reference to the Deen Dayal Swasthya Seva Yojana (DDSSY).”
With the launch of DDSY on May 30, 2016, Goa became the first state to have a health insurance scheme to benefit all residents of the state irrespective of their financial status. Any person residing in Goa for 5 and more years can enroll into the scheme.
Part of Adventz Digitalisation Roadmap complementing the Government’s Digital India initiative, the Jai Kisaan App will provide knowledge and actionable information to farmers; help them engage better with Adventz Group agri focused companies — Zuari Agro Chemicals, Paradeep Phosphates and Mangalore Chemicals and Fertilizers; extend benefits of expert access and agriculture-based services, critical for the community’s livelihood.
Congratulating the efforts of the Adventz Group teams involved in conceptualising and designing the App, Saroj Kumar Poddar, Chairman of the Group said, “We have always had a farmers first approach at Adventz in general and Zuari in particular. Farmers’ welfare is intrinsic to their ability to earn; our key mission has been to enable and empower them. I see the Jai Kisaan App as an integrating medium for the largest community in India. From support to planning, across various stages of farming, before, during and after cultivation, Adventz gets closer to our principal stakeholders with the app.”
“It is a free-of-cost service extended to the agricultural community and will provide relevant information on best practices, products, services and technology, in non-agricultural domains too. It is appropriate that the app is a technology infusion to Jai Kisaan – established during the Green Revolution in 1960s – as the brand celebrates its Golden Jubilee,” Poddar added.
The App will, apart from crop cultivation information, provide access to services such as soil testing, fertiliser calculator and real time access to agri experts for advice, including the ability to share crop issue photographs for better solutions that have a tangible impact on the way crop cultivation is done at each farmer’s level, by customising the information for him. This is further bolstered by information about Adventz Group companies’ product range; orders to Jai Kisaan Junctions can also be placed through the app. Other benefits include access to commodity market prices and a 5-day weather forecast, to assist the farmer in making critical decisions related to his farm income.
The app is a one-stop solution on agri information and cultivation, covering crop nutrition, protection, seeds, and diagnostic services. Such services include soil testing and customised information wherein farmers will have access to fertiliser recommendations on the basis of crop and target yields, through Adventz Group’s repository of information and experience from brands Jai Kisaan, Navratna and Mangala.