To raise awareness and education of good nutrition and active lifestyles, a nationwide nutrition and healthy lifestyle campaign-FitIndia was launched in New Delhi on Friday. The campaign was inaugurated by Union Minster, Ministry of Health & Family Welfare JP Nadda and fitness enthusiast Milind Soman.
This nationwide pilot programmeaims to raise awareness and education of good nutrition and active lifestyles, thus bringing a change in the quality of life and targeting the growing incidence of non communicable lifestyle disorders. The campaign will entail collaboration between a cluster of professionals such as dieticians, nutritionists, educators and key opinion leaders and will travel across 12 cities while working together with change makers at various levels and organizations. Through a joint approach with the Ministry of Health, the outreach shall be based on insights into health and nutrition and an education led roadmap leading to dissemination of information and recommendations for a healthy living.
The immediate beneficiaries includes, colleges, government services, sports academics as well as the general public to create awareness around the importance of nutrition, healthy diet and ways to reduce the risk of lifestyle disorders.
“ It is promising to note that corporate sector is coming ahead to help under CSR activity. My ministry will provide full support in eradicating non communicable and lifestyle diseases from India. I recommend we should practice yoga and maintain a balanced diet for a healthy lifestyle to ensure fitter India,” said Nadda.
Sam Bedi, Regional Director, Glanbia Performance Nutrition (GPN) added,“We feel privileged to collaborate with the Ministry of Health & Family Welfare, and look forward to working together for the #FitIndia Campaign and contributing in some way towards achieving the dream of a healthy nation. With this pilot programme, we seek to address the issue to possess and maintain a competitive, fit, and active workforce. We are quite positive about the long term impact of this campaign on the people across various states in driving the nation towards a Fit India”.
Soman opined, “Being a fitness enthusiast, I have always promoted having a healthy lifestyle through a balanced diet and regular exercise. I am thrilled to be a part of this campaign aiming to create the right ecosystem, by educating people and creating awareness around the issue.”