The ‘Grievance Against Misleading Advertisement (GAMA)’ portal since its launch in March 2015, has so far received 4,438 complaints of misleading advertisements, replying to a question, CR Chaudhary, Minister of State for Consumer Affairs, Food and Public Distribution, said in Rajya Sabha on Tuesday.
The Advertising Standards Council of India (ASCI) processes the complaints received through this portal as per ASCI Code, based on a Memorandum of Understanding (MoU) signed between the Department of Consumer Affairs, Ministry of Consumer Affairs, Food & Public Distribution, Government of India and the ASCI. If a complaint is upheld, ASCI takes up the complaint with the company and or with the agency concerned either for withdrawal or modification of the advertisement. In case of non-compliance of its orders, ASCI forwards the complaints to the regulators concerned for taking appropriate action, Chaudhary added.
The Department of Consumer Affairs had launched the GAMA portal in March 2015 where a consumer can lodge a complaint against a misleading advertisements, the Minister further informed the Upper House of Indian parliament.
The Parliamentary Standing Committee on Food, Consumer Affairs and Public Distribution, which examined the Consumer Protection Bill, 2015, already introduced in Parliament, has recommended for stringent provisions to tackle misleading advertisements, as well as to fix liability on endorsers and celebrities. The recommendations of the Parliamentary Standing Committee are under consideration of the Government, he said.