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Fullerton India partners with Paytm to expand digital lending into semi-urban areas

The collaboration will offer Paytm Postpaid (buy-now-pay-later) to millions of consumers on the Paytm platform while utilising Fullerton’s deep risk assessment capabilities and scale
Fullerton India partners with Paytm to expand digital lending into semi-urban areas
Fullerton India partners with Paytm to expand digital lending into semi-urban areas

Fullerton India and Paytm, India’s leading digital payments and financial services platform, have made a partnership to provide lending products to merchant partners and consumers. With the partnership, the two institutions will leverage data-driven insights and wide reach to bring credit to new-to-credit users in the semi-urban areas.

The programme will offer Paytm Postpaid (buy-now-pay-later) to millions of consumers on the Paytm platform while utilising Fullerton’s deep risk assessment capabilities and scale. Fullerton India and Paytm will further expand their product offerings to include instant personal loans, which are end-to-end digitally originated and disbursed using Paytm’s technology and Fullerton’s pan India presence.

Leveraging Paytm’s deep insights and engagement with merchants, the partnership will also offer merchant loans across India. The two institutions would establish a wide network, specifically catering to MSMEs across small cities, towns and semi-urban areas and help them grow their businesses. They aim to co-create innovative merchant loan products using customer payment behaviour and Fullerton’s years of experience of understanding this segment.

Highlighting about the partnership, Bhavesh Gupta, CEO, Paytm Lending said, “We have seen great adoption of the lending products among consumers and merchants on our platform. We believe that there is a massive opportunity to provide access to credit to merchants in small cities and towns. We continue to solely focus on helping our blue-chip lending partners, to bring seamless credit products to our customers and merchants. Consumer credit has been growing exponentially through products like Paytm Postpaid and Personal Loans, which we believe can be further expanded through our partnership with Fullerton India.”

Speaking on the collaboration, Shantanu Mitra, CEO & MD, Fullerton India, said, “We at Fullerton India believe that buy-now-pay-later is the present and, in the future, too, will continue to offer tremendous opportunities to drive exponential growth in digital lending across customer segments. We understand the importance of timely and convenient credit facilities for merchants and small businesses at the time of business transactions and orders. With Paytm, we aim to cater to a wider customer set of individual consumers, merchants and business owners by offering faster, seamless, more affordable finance with minimum documentation to fulfill their financial needs. Customers will also be able to repay the loans on this platform.”

Fullerton India started its India operations in 2007 and is today a leading NBFC with a pan India presence. Working with over 12,500 employees, it reaches its market by connecting with over 2.3 million customers, be it in cities, towns or villages, right at their doorstep. Fullerton India penetrates deep inside the market through more than 628 branches, covering 600 towns and approximately 58,000 villages. It operates in the niche sectors and provides financial access to the underserved and unserved segments.

Read more: India Post Payments Bank partners HDFC Bank for offering banking services in rural areas

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