Escorts-Amul Venture addressing Special Needs of Farmers

Joint Venture rolled out 1001st Specialized Steeltrac Tractor which is complimentary to general purpose tractors and efficiently facilitates operations
Escorts-Amul Venture addressing Special Needs of Farmers

The Escorts-Amul partnership is committed to addressing the farmers with special needs and the roll out of 1001st Steeltrac tractor within such small span of time reflects the commitment of providing world class quality products at unmatched cost,Chandubhai K. Santoki, Chairman, Amul Group said on Monday.

Addressing the roll out function of 1001st Steeltrac tractor at Rajkot, he said, “ We have the capacity to produce over 10,000 tractors annually and this is a small but significant step towards realising our full potential.”

Escorts Limited, a leading tractor manufacturer, and Rajkot based Amul Group commemorated the success of their newly formed Joint Venture (JV) by rolling out 1001st specialty tractor – Steeltrac. Escorts had joined hands with Amul Industries in 2012 for development & distribution of Steeltrac, a highly successful specialty tractor and elevated their relationship to that of strategic partnership few months ago. Also, keys were handed out to a set of customers of Steeltrac on the occasion.

Steeltrac is a specialised tractor which is complimentary to general purpose tractors which can efficiently facilitate operations like inter-weeding for farmers growing row-crops such as groundnut, cotton and sunflower. Steeltrac has additionally revolutionized the market by mechanizing local, short distance haulage in the country.

Rajan Nanda, Chairman and Managing Director, Escorts Limited, said, “We are very happy with the way our partnership with Amul Group has progressed. We were confident from the very beginning that this joint venture was an excellent strategic fit, presenting a unique opportunity to leverage the complementary strengths of our robust product portfolio.”

“ Together we have experienced exponential growth in the specialized tractor market and the roll out of 1001st Steeltrac tractor today is a manifestation of our sentiment,” he added.

Nanda said that the Escorts Group is among India’s leading engineering conglomerates operating in high growth sectors of Agri Machinery, Material Handling and Construction Equipment, Railway Equipment and Auto Components.

“Escorts endeavors to transform lives in rural and urban India by leading the revolution in agriculture mechanization, modernization of automotive and railway technology and transformation of Indian construction,” he added. 

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