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Dhanuka Group launches ‘India ka Pranam Har Kisan ke Naam’ campaign

The campaign is dedicated to acknowledge the sweat and toil of the hard-working farmers of India and celebrates their contribution to nation-building
Dhanuka Group launches ‘India ka Pranam Har Kisan ke Naam’ campaign
Dhanuka Group launches ‘India ka Pranam Har Kisan ke Naam’ campaign

Agri-input major Dhanuka Group has launched a unique brand campaign ‘India ka Pranam Har Kisan ke Naam’ to mark the 42nd foundation day of the company.

The campaign is dedicated to acknowledge the sweat and toil of the hard-working farmers of India and celebrating their contribution to nation-building.

“From ‘ship-to-mouth’ syndrome of the 1960s to a net exporter of foodgrains, we have a lot to be proud of. It is primarily due to the tireless efforts of our farmers that we are in such a sweet position in comparison to some other nations that are undergoing severe food shortages amidst the global turmoil,” said RG Agarwal, Chairman, Dhanuka Group.

The campaign India Ka Pranam Har Kisan Ke Naam highlights the journey of our farmers and salutes them for their tireless work. Indian farmers battle many adversities year on year to ensure that enough food is produced to feed not only the entire nation but also exported to other countries, the company said.

“Our campaign India Ka Pranam Har Kisan Ke Naam is an acknowledgement of the tremendous hard work of our farmers and through this campaign, we salute them for their enormous contribution,” Agarwal said.

The Group has also launched a new TVC as a part of this special campaign, which will be displayed throughout the country. The campaign is being promoted on print, television and digital platforms across the country.

“Right since our inception, we at Dhanuka have been at the forefront of contributing our best for the betterment of our farmers. We work with an aim to provide products that enable farmers to protect their crop, increase the yields and profits,” Agarwal said.

Read more: Dhanuka Agritech bets big on drone applications in agriculture

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