Agriculture

Dhanuka Agritech focuses on water conservation in India

With an objective to propagate water conservation Dhanuka Agritech would organise various awareness activities which include drawing competitions in over 200 schools in 19 states and involving over 20 000 students
Dhanuka Agritech focuses on water conservation in India

With an objective to propagate water conservation, one of India’s leading agrochemicals companies, Dhanuka Agritech kicked off celebrations for Water Week from March 16 onwards to commemorate World Water Day. During this week, Dhanuka Agritech would organise various awareness activities, which also include drawing competitions in over 200 schools in 19 states and involving over 20,000 students.

The highlights of the Water Week include mass activations for its stakeholders which include farmers, trade channel partners, agriculture community and employees reaching them through relevant mediums like farmer meetings, dealer meetings, agricultural fairs, haat & mandi activities. The theme of the celebrations is ’World Water Day 2016: Water for people, Water by people’. Through its initiatives, Dhanuka aims to conserve water for agriculture. 

Commenting on the initiatives, RG Agarwal, Chairman, Dhanuka Agritech said, “Over the decades, Dhanuka Agritech has always been at the forefront to bring about progressive change in the lives of the Indian farming community through dedicated knowledge-driven and development-related activities. Our aim has always been to work for the farmer’s prosperity and our week long initiatives for water are an added step in this direction. We are proud to be the first corporate house in agrochemicals industry encouraging water conservation throughout the country.”

“Water is a limited natural resource and I would urge everyone on this World Water Day to carry the message of water conservation to the entire country”, he added.

For years, Dhanuka Agritech has been has been running initiatives for educating and spreading awareness on water conservation through its flagship campaign ’Khet ka pani khet mein aur gaon ka pani gaon mein’. An extension of this campaign was a 60 second film featuring Amitabh Bachchan, created by Ogilvy & Mather which aptly depicts the dependence of Indian populace on rains and the associated happiness and prosperity stating “Insaan paani bana toh nahi sakta par bacha zaroor sakkta hai.” The company celebrates World Water Day every year in partnership with prestigious National Institutes & State Agricultural Universities.

Dhanuka Agritech has funded the construction of two check dams in the villages of Mainpura ki Dhani and Sankotra in Jaipur district, which will be inaugurated on March 21, 2016. In 2014 also, Dhanuka funded the construction of two check dams at Jugalpura, Neem Ka Thana and Devipura, Srimadhopur, both located in Sikar district, Rajasthan.

These social cause campaigns have known to benefit over 28,000 villagers in the Sikar district of Rajasthan.

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