Dettol launches hygiene initiative for school children

The nationwide initiative will educate 2.5 million children in next one year on importance of hygiene and sanitation.
Dettol launches hygiene initiative for school children

On the occasion of Global Handwashing Day and the birth anniversary of former President of India, Dr. APJ Abdul Kalam, Dettol has launched a nationwide initiative, Dettol Banega Swachh India for imparting hygiene education to school children. The initiative was launched from Rameshwaram, the hometown of former President of India.

In partnership with NGO Gramalaya, Dettol will reach out to schools and communities through both government and private schools across Rajasthan, Uttar Pradesh, Telangana, Maharashtra, Bihar and Tamil Nadu over a period of 3 years and will educate 2.5 million children in the first year.

The initiative will focus on imparting hygiene education to school children, building toilets for communities, renovating primary and middle schools with proper sanitation infrastructure and maintenance of these facilities.

Recognising the role children can play in the success of the Swachh Bharat Abhiyaan, Dettol has partnered with the best child education experts at XSEED and Butterfly EduFields to develop a hygiene curriculum for children in primary schools. This curriculum will create hygiene and sanitation awareness amongst children, who in turn can educate their families and communities. The curriculum has been developed in 4 languages – Hindi, English, Tamil and Telugu – and comprises student workbooks, a teachers’ manual and innovative teaching aids.

The curriculum consists of 45 lessons over 3 years, covering 5 modules in personal hygiene, hygiene at home, hygiene at school, hygiene in the neighbourhood and hygiene during Illness.

Talking about initiatives undertaken by Dettol on Global Handwashing Day, Arjun Purkayastha, Marketing Director – Dettol, Developing Markets said “This year we want to honour Dr. APJ Abdul Kalam’s advocacy for the role education plays in shaping up children for tomorrow. We recognise the cause he stood for and want to pay a tribute to his commitment with a small gesture by educating children in his hometown of Rameshwaram about importance of hygiene and sanitation.”

“ This is a small step towards our larger goal of taking this message to 2.5 million children across the country through the hygiene curriculum in the next one year,” Purkayastha added. 

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