DataWind Inc, a leader in low cost internet connectivity and a leading provider of wireless web access products, has announced the expansion of its Indian retail footprint through a new partnership with HomeShop18.com. DataWind and HomeShop18, as part of the agreement, will jointly launch special sales programs across broadcast, mobile and internet media to create greater access of UbiSlates, India’s largest selling low-cost android tablets and internet access devices.
DataWind, in the last couple of months, has expanded its distribution network through a series of modern, traditional and online retail distribution agreements. DataWind’s UbiSlate range of tablets and PocketSurfer series of smartphones are now available across the country at specialist as well as general mobile stores and large format electronics retail superstores. These new channels now support the company’s existing retail infrastructure that include online and direct to consumer channels.
Speaking on the occasion, Suneet Singh Tuli, President & CEO DataWind, said, “We greatly value our partnership with HomeShop18, given their experience and extensive reach across multimedia platforms of broadcast, internet and mobile shopping. The partnership augurs well for both the companies just as it increases access to our low cost android tablets, the addition of our range to HomeShop18 platform enriches their overall offering.”
DataWind, in the last 6 months, has tied up with UniverCell in the South, Spice Retail in the North and West, and has established its own distribution network in the East. The company values this new partnership to help close distribution gaps by leveraging HomeShop18’s wide TV shopping network.
Giving his view on the partnership, Sundeep Malhotra, Founder and CEO, HomeShop18, said, “Our partnership with Datawind will ensure our customers from across the country, have access to the company’s rich product portfolio. We are delighted to offer HomeShop18’s extensive reach through TV, Web and Mobile to Datawind and look forward to a successful alliance.”
DataWind’s Internet delivery platform offers a low-cost Internet browsing solution by bundling an affordable tablet device with an inexpensive, pre-paid, 2G Internet service plan. While HomeShop18 has a logistical reach of over 3000 locations across India.