Focusing on larger affordable smartphone markets in the Tier-II, Tier-III and rural markets, DataWind, a leading provider of low cost internet connectivity and wireless web access products, today launched its most affordable smartphone, rang starting at Rs 1,999. The new range of smartphones come powered with free unlimited internet browsing for one year on Reliance Communications mobile network.
The company is aiming to provide a platform for information pool like mandi rates, agri and weather reports and education for the rural people.
According to recent industry reports, more than 1.3 Crore feature phones are purchased in India each month at a price-point below Rs 3,000. The new PocketSurfer smartphones allow consumers to upgrade and join the digital age at no real increase or extra cost over their current spends on a feature phone. The PocketSurfer, 2G4, pricing Rs 1,999, is a 3.5 inch, Dual SIM, EDGE network compatible smartphone and the PocketSurfer 3G4, pricing Rs 2,999, is a 4 inch, Dual SIM, Dual camera, 3G network compatible smartphone. Both the phones make use of DataWind’s breakthrough web acceleration technology to deliver the internet browsing experience through UbiSurfer browser.
Speaking on the launch in New Delhi, Suneet Singh Tuli, President & CEO, DataWind said, “We are passionate about technology and access that enables and empowers the common man to achieve more in every conceivable way. With this new range of ultra-low cost smartphones, powered with free internet access by India’s leading network, we hope to ignite a spark that will revolutionise India’s movement towards achieving its grand vision of a Digital India. We see this as a beginning of a new phase in internet revolution led by mobile internet and we are delighted and privileged to have Reliance Communications by our side in this new transformational journey towards a Digital India.”
Addressing the gathering, ParmGill, Parliament Secretary to Minister of International Trade, Canada, said, “India is a priority market for Canada. DataWind is an extreme example of Canadian engineering focusing in the Indian markets. Both the countries are the natural partners when it comes to technology and innovation.”
Commenting on the partnership, Gurdeep Singh, CEO, Consumer Business, Reliance Communications said, “We are delighted to partner with DataWind and offer unlimited data for 12 months on our high-speed GSM data network, which will lead to a unique user experience on the PocketSurfer smartphones, which sport many technological breakthroughs.”
Speaking on the occasion, High Commissioner for Canada to India, Nadir Patel, said, “Canada strongly values its relationship with India, including our growing trade and investment relationship in the information and communication technology space. DataWind’s partnership with Reliance Communications is a prime example of the collaborative spirit between Canada and India for the benefit of our societies and of economies. We look forward to continue strengthening our partnership going forward as India strives to achieve its Digital India and Make in India objective s.”
Currently the phones are made in China. The company, however, is in the talks with various Indian states to establish its own manufacturing plants in the country.