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D2C dairy brand Sid’s Farm launches A2 Desi Cow Ghee

A2 Desi Cow Ghee will be available through Sid’s Farm’s mobile app in Hyderabad at the primary stage and will expand to stores and also to Bengaluru at a later stage
D2C dairy brand Sid’s Farm launches A2 Desi Cow Ghee
D2C dairy brand Sid’s Farm launches A2 Desi Cow Ghee

Hyderabad-based, Sid’s Farm, a premium direct-to-consumer (D2C) dairy brand, today launched the “A2 Desi Cow Ghee” for its customers ahead of the jubilant occasion of India’s Republic Day. Sid’s Farm, launched its A2 Desi Cow Milk last August and received a remarkable consumer response with over 400 pre-booking which accounted for more than 350 litres of milk in the first 6 hours of pre-booking. This euphoric trend paved the path for the launch of the A2 Desi Cow Ghee which will be available at a price of Rs.999 for 350 gm of ghee. Sid’s Farm is available in stores around Hyderabad and also through e-commerce sites in Bengaluru, serving milk and regular-use dairy products like paneer, curd, ghee and butter. Sid’s Farm’s offering allows customers to choose from cow and buffalo milk and dairy products depending upon their preference.

Shredding of the myths, related to weight gain and cholesterol, around the consumption of ghee in the recent past, by medical professionals as well as nutritionists and celebrities have boosted the popularity of ghee, especially the A2 Desi cow variant, among common households of India. Ghee has many nutritionally benefitting properties as it is rich in linoleic acid, which is known to aid in weight loss as per studies, improves digestion and reduces stress and chances of cancer.

Speaking on the launch of A2 Desi Cow Ghee, Dr. Kishore Indukuri, Founder and MD, Sid’s Farm said, “Launching the A2 Desi Cow Ghee was an organic step for Sid’s Farm, post the unprecedented response at the launch of the A2 Desi Cow Milk. Ghee is a must-have component in the Indian kitchen, our grandmothers used to shower love on us by pouring dollops of ghee into the dishes prepared at home. Since childhood, every Indian has certainly heard about the benefits of ghee, for digestion, strength and vitality of the health.”

“The Indian consumer today is more aware of the benefits of ghee consumption and there is a steep in demand for good quality premium ghee. Thus, we are stepping in to deliver premium quality unadulterated real A2 Desi Cow Ghee at their doorstep,” he added.

The ‘National Milk Safety and Quality Survey 2018’ found harmful contaminants, such as aflatoxin-M1, antibiotics and pesticides in major milk brands. FSSAI revealed that only 62.3 per cent of milk sold meets the standard, which is far below the global average. Causing some stirs in the D2C organic ghee market, Sid’s Farm offers consumers an opportunity to choose one of the best available brands in this regard which are produced through an evolved tech-based approach. The A2 Desi Cow Ghee will be available through Sid’s Farm’s mobile app in Hyderabad at the primary stage and will expand to stores and also to Bengaluru at a later stage.

Read more: Khadi and Village Industries Commission distributes 300 bee boxes in rural Karnataka

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