CSR: Empowering women entrepreneurs

A Tata Motors programme in partnership with ISD helped a tribal woman to pursue an Agriculture and Entrepreneurship Training programme, paving the way for her to start an SHG for making bamboo handicrafts
CSR: Empowering women entrepreneurs
CSR: Empowering women entrepreneurs

In order to bring positive change to the community, over the past year, Tata Motors has touched 7.5 lakh lives through a plethora of its CSR (corporate social responsibility) initiatives. Skill development has been an area that has gained sustained focus under its Kaushalya pillar.

One of the inspiring stories to have emerged out of the company’s endeavours is that of Rajnandini’s, a 28-year-old handicraft artist hailing from Odali, a small tribal village in Uttarakhand. A Tata Motors programme in partnership with the Institute of Social Development (ISD) helped Rajnandini pursue an Agriculture and Entrepreneurship Training programme which paved the way for her to start a self-help group for making bamboo handicrafts in her village.

Tata Motors further assisted her in expanding her business, providing transportation, and helping build a market to sell produce. These initiatives cumulatively helped Rajnandini effectuate an entrepreneurial journey, in a remote town of the country, whose yearly income now touches Rs. 3 lakhs.

Expressing gratitude for the help she received, Rajnandini urged other women to also walk the path of self-reliance. “We must all make our own income”, she said, “Do something that is truly ours.”

Speaking on Rajnandini’s inspiring journey, Vinod Kulkarni, CSR Head, Tata Motors, said, “At the core of Tata Motors’ endeavours towards social welfare and upliftment is the value of self-reliance.  Through our partnership with ISD, we have sought to bring the handcrafted, invaluable work of women like Rajnandini to the fore. We hope to continue our efforts to ink many such success stories in the future across the country.”

Read more: Start-up Village Entrepreneurship Programme supports 1.86 lakh enterprises is now on Telegram. Click here to join Rural Marketing on Telegram and stay updated with the latest news and updates on rural business and the economy.

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