Global tyre manufacturer Continental has started production and distribution of radial truck tyres for Indian rural market. With a production capacity of 220,000 radial truck tyres, Continental has been taking measures to expand its reach in the country after its acquisition of Indian tyre major Modi in 2011.
At present, the company has its focus on manufacturing tyres for trucks. As trucks are a key component of supply chain in India, Continental wants to make it roots deepen in rural India. Rajeev Kumar Agarwal, Director (Sales & Marketing) at Continental, said at the occasion, “The segment we are focusing currently is the commercial tyres, which have deep roots in rural India. Now we are strengthening our dealership network in the interiors of the country. As of now we have 1400 outlets in 70 cities, including tier II and tier III cities of India.”
Dr. Andreas Esser, Head of the Commercial Vehicle Tyres business at Continental, said, “Introducing Continental radial truck tyres into the Indian market is a momentous occasion for us as India is the second largest market for truck tyres in the Asia-Pacific region.”
“In India, currently, we are focusing on commercial tyres only. Once we would see any demand for small vehicle tyres we will further launch tyres for the segment,” according to Benoit H Henry, CEO, Continental Tyres, Malaysia.
Investing in local production capacity is part of Continental’s strategy to diversify its global manufacturing footprint and expand business in growing markets, such as India. Continental has invested heavily into the construction of a new production plant alongside machinery for making radial tyres