The international tyre manufacturer and automotive supplier Continental AG has launched the newly developed “ContiMaxContact MC5” and “ContiComfortContact CC5” premium passenger car tyre lines in the Indian market. Continental has established a new manufacturing facility for PLT tyres at its existing tyre plant at Modipuram with an initial capacity of 800,000 tyres p.a.
“Investing into production capacities is part of our global strategy Vision 2025 to further improve our global manufacturing footprint and expand business in growing markets, such as India. All together Continental has invested more than two billion Euro into the construction of new production facilities in Russia, China and the US alongside to the extension of the existing plants since 2011. Now, we are more than happy to present our production facility in India for radial car tyres,” says Executive Board member Nikolai Setzer who is in charge of the Division Tires.
Continental has brought in experienced staff from some of its international production sites to India in order to train local staff. Also, more than 100 local employees were sent abroad to various international production sites in Germany, Romania, China and Malaysia for comprehensive training in radial car tyre production and technology.
“The new tyre lines have been especially designed for the Asia-Pacific region and are further customized for delivering the required performance to Indian car drivers. Manufactured in our Indian plant and distributed through our Indian market organization, these new tyre lines will help Continental become a partner of choice for both the tyre replacement and Original Equipment business,” states Antonio Lopes Seabra, Executive Vice-President and Head of the Business Unit Replacement Asia Pacific for PLT tyres at Continental.
“The profile of passenger cars in India is changing rapidly in parallel to the continuous introduction of new models and upgraded variants by global car manufacturers. In line with that also the requirements of tyre performance characteristics are increasing,” remarks Edwin Goudswaard, Director Research & Development, Business Unit Replacement Asia-Pacific PLT at Continental.
The annually volume of the Indian PLT tyre replacement market currently is estimated at around 14 million tyres and is expected to grow up to more than 30 million tyres by 2025, while the premium tyre segment represents a share of about 28% of the total Indian replacement market volume.
Continental’s new premium tyre lines are targeting performance, demanding premium customers across all passenger car and SUV segments from compact to executive vehicles. The Company has already established a dealer network of more than 425 dealers with around 30 aligned branded shops spread across all major cities.