The Coca-Cola Foundation (TCCF) Tuesday launched ‘Unnati Aamrit’ in the state of Odisha. It is a sustainable agriculture project under its CSR programme ‘Project Unnati’ which is part of the ‘Fruit Circular Economy’ initiative. Project Unnati Aamrit has been started in collaboration with Swadesi, a non-profit organisation working in the area of rural development.
By using Good Agricultural Practices (GAP), Coca-Cola Foundation and Swadesi want to boost the yield of mangoes in Odisha with the introduction of Unnati Aamrit. With the help of international best practices like ultra-high-density plantations (UHDP), it aims to increase the farmers’ capacity and expertise in order to significantly increase quality, productivity, and profitability per acre of land. This will serve as a catalyst to aid India in becoming self-sufficient in mango production. The project will also assist mango farmers earn more money and considerably improve their quality of life, the Foundation said.
Speaking at the occasion, Prof. Ganeshi Lal, Governor of Odisha, said, “The appeal for a ‘Atmanirbhar Bharat’ (self-reliant India) made by the Central government has the full support of the state of Odisha. The sustainable agriculture project ‘Unnati Aamrit’ will help eastern India become more self-reliant. I am proud that Odisha is the 12th state where the Coca-Cola Foundation expanded Project Unnati which has made a difference in the lives of farmers throughout 11 states in India over the past 10 years. The state’s first-ever ultra-high density mango demonstration project is called Unnati Aamrit, and I commend the two organisations for their efforts to improve the agri-community in Odisha.”
The project’s goal is to raise the productivity of mangoes and revitalise existing orchards in economically underdeveloped yet aspirational districts designated by the government of India in order to increase the incomes of marginal farmers.
Highlighting the project, Saadia Madsbjerg, President, Coca-Cola Foundation, said, “The foundation of the Indian horticulture system is the farmers. At The Coca-Cola Foundation, we take pride in using our funds to support Project Unnati’s activities that contribute to the improvement of farmers. The Coca-Cola Foundation provides financial assistance to discover, implement, and execute sustainable agricultural programmes that improve farm productivity and support farmer livelihoods.”
Briefing about the initiative, Sukanta Panigrahi, Project Director, Swadesi said, “We anticipate that the launch of the project will benefit thousands of mango producers in the state of Odisha. We are honoured to partner with The Coca-Cola Foundation, which supports sustainable agriculture methods while supporting farmer communities. Along with providing them with cutting-edge horticultural solutions, Unnati Aamrit will give them the tools they need to significantly raise their revenues.
In order to increase mango production, over 10,000 farmers in Odisha, spreading across 10,000 acres of land in the state’s most important farming regions will benefit from Project Unnati Aamrit. By encouraging sound agricultural practices, the initiative seeks to increase agricultural, economic, social, and environmental sustainability. It also offers farmers training to help them expand their capacity for post-harvest management and market linkages.
The project has now been successfully implemented in India for 10 years. Over 350,000 fruit growers have been empowered and enabled by Project Unnati over the period.
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