Under its Corporate Social Responsibility (CSR) initiatives, CNH Industrial (India), a leader in agriculture and construction equipment manufacturing, in response to the COVID-19 pandemic has donated one lakh surgical masks and 50,000 100ml-bottles of hand sanitizer. These items have been donated to the district administrations of Gautam Budh Nagar (UP), Pune (Maharashtra), Indore (MP), Gurgaon (Haryana) and South Delhi Municipal Corporation. By distributing to these government bodies, the correct distribution of the materials is ensured to hospitals and frontline health workers based on priority.
Speaking about the initiatives Tarun Khanna, Chief Marketing Officer, CNH Industrial India, said, “Apart from being a close ally to the farming and construction community by presenting schemes that aim to ease their financial burden through our dealer network, we have scaled up our CSR activities in these difficult times to our extended stakeholder community which has been impacted relatively hard from the situation.”
Elaborating on the need for proactive action during the present times, he said, “In view of the COVID-19 pandemic causing widespread health hazards and loss of lives, we consider the donation of hand sanitizers and surgical masks as our humble service to the community. Moreover, it is a part of our CSR activities to support the healthcare capacities of hospitals as well as frontline healthcare workers and first responders. The corona warriors especially need our support, encouragement and help so that they can continue their fight against this deadly virus in a steadfast manner.”
During the initial phase of the lockdown, the company had introduced a ‘We Care For You!’ initiative which eased the financial difficulties of farmers and construction machine customers by extending equipment warranties.
CNH Industrial locally manufactures agricultural equipment through its New Holland Agriculture and Case IH brands at its industrial bases in Greater Noida and Pune. Furthermore, the company manufactures construction equipment through its CASE Construction Equipment brand at its Pithampur (Indore) plant. All three plants have reopened following initial shutdowns and are operating according to the standard global protocols to protect the health and safety of employees.