Now, with the growing technology it is expected that the future of farming to chase the loopholes the present agriculture scenario faced by farmers. Bring aid to it, several IT as well as farm machinery companies have come up with latest technology to increase the farm productivity and meet the future demands.
Among them one is MobileTECH that has established itself as a major technology event for New Zealand’s primary industries. Since the inaugural event ran back in 2013, the goal has always been to showcase and promote, direct to the user, the latest mobile technologies designed to enhance the productivity of local farms, crops, orchards and plantations.
“While the event has now seen hundreds of innovations showcased, one trend that has continued to surprise us is just how collaborative the nature of the agri-tech industry really is”, said MobileTECH Programme Manager, Ken Wilson.
Technology partnerships are a key theme in MobileTECH 2016 this year. The programme will feature a number of presenters, including Evelyn Seewald from Fonterra, Sophie Stanley from Figured and Collier Isaacs from FarmIQ, discussing how they’re building effective partnerships to maximise the potential of new operational data being collected from the farm out in the field.
“We have worked with many innovators over the years and it is not uncommon to see technology stalled because large companies refuse to talk to external companies,” said Wilson.This is certainly not the case with agri-tech developers.
“Many of the primary industry’s best minds meet at MobileTECH each year and this time we have placed a greater focus within the programme on the development community itself,” said Ken Wilson. “The technologies this year on show will not just be benefiting the farmers, but also offer unique opportunities to developers and suppliers as well. It’s about creating a platform for change.”
Today most corporate farms and rural operators run their own R&D teams in close partnership with several mobile technology suppliers at any one time. In this new digital age there are very few ‘one size fits all’ or ‘jack of all trades’ technologies that will ensure success.It is the partnership of developers, innovators, technologies and users that will drive productivity throughout the primary sector.