rural
Startups

Centre urges startups to help micro-entrepreneurs in rural areas

Union Minister Piyush Goyal called upon the startups to help micro-entrepreneurs in rural areas, leverage technology to grow their businesses and encourage farmers, weavers and artisans to use digital platforms
Centre urges startups to help micro-entrepreneurs in rural areas
Centre urges startups to help micro-entrepreneurs in rural areas (Representational Image: Shutterstock)

Union Minister of Commerce & Industry, Consumer Affairs, Food & Public Distribution and Textiles, Piyush Goyal Wednesday called upon the startups to help micro-entrepreneurs in rural areas, leverage technology to grow their businesses and encourage farmers, weavers and artisans to use digital platforms to sell products.

“Startups will help India transition from an Assembly Economy, particularly in the digital world, to a knowledge-based economy. In this digital age, technology has removed boundaries and barriers and got the limitations of our enterprises out of our minds,” he said, addressing the 16th India Digital Summit, 2022 through video conference.

Pointing out that during the last year India emerged as the world’s favourite startup destination, Goyal said our startups are the agents of change as well as the pillars for making India Aatmanirbhar (self-reliant).

“It’s been six years of the Startup India Mission. In six years we have already produced 82 Unicorns, the world’s 3rd largest number of Unicorns with over 60,000 Startups registered at DPIIT (Department for Promotion of Industry and Internal Trade) and with the growing recognition of our skilled people across the world with investors queuing up from around the world to come and participate in this revolution that we are seeing in this Startup ecosystem,” said Goyal, adding, “from 2018-21, in barely three years more than 6 lakh jobs were created by our startups, in fact, in the last year alone, more than 2 lakh jobs were created.”

Noting that the government is only acting as a facilitator, Goyal said we are currently focusing on the 3 Es – Ease of living, Ease of Service and Ease of Skilling, re-skilling and up-skilling. The minister unveiled ‘LEAP’ — Leverage, Encourage, Access and Promote — as the way forward for startups. There is always room for improvement and with sabka prayas (efforts from all) we can strengthen our startup ecosystem further, he added.

Congratulating the Internet And Mobile Association of India (IAMAI) for arranging yet another successful edition of the Digital Summit, the minister noted with satisfaction that the India Digital Summit, in its 16th edition, is the oldest event of the digital industry in India.

Read more: Suumaya Industries forays into rural retail, to open 30 ‘Suuvidham Superstores’ in UP

RuralMarketing.in is now on Telegram. Click here to join Rural Marketing on Telegram and stay updated with the latest news and updates on rural business and the economy.

0 Shares
The Changing Face of Rural India