One District One Product (ODOP) initiative has been operationally merged with ‘Districts as Export Hub (DEH)’ initiative of the DGFT, Department of Commerce with the Department for Promotion of Industry and Internal Trade (DPIIT) as a major stakeholder, Minister of State for Commerce and Industry, Som Parkash, Union Minister of State for Commerce and Industry, Government of India said in reply to a parliament question on Wednesday.
The Central government has initiated One District One Product (ODOP) in all states and union territories of the country, as a transformational step towards realising the true potential of a district, fuelling economic growth, generating employment and rural entrepreneurship, taking to the goal of Aatmanirbhar Bharat. The ODOP initiative is aimed at fostering balanced regional development across all districts of the country, enabling holistic socio-economic growth across all regions. The objective is to focus on a district as a unit for converting into a manufacturing and export hub by identifying products with export potential in the district. The Department of Commerce is engaging with state and Central government agencies to promote the initiative of ODOP, which is an ongoing process, the minister further informed the parliament.
In this context, Districts Export Action Plans include specific actions required to support local exporters and manufacturers in producing and manufacturing identified products in adequate quantity and with the requisite quality, for reaching potential buyers outside India, thereby creating economic value. These plans also include identifying and addressing challenges for exports of such identified products and services, improving supply chains, market accessibility and handholding for increasing exports, paving way for employment generation, Prakash added.
The ODOP GeM Bazaar was launched on the Government e-Marketplace (GeM) on August 29, 2022 with over 200 product categories created on the platform to promote sales and procurement of ODOP products across the country.
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