In order to boost tourism sector in the villages in India, the Ministry of Tourism has formulated a Draft National Strategy and Roadmap for Development of Rural Tourism in India – An initiative towards Atmanirbhar Bharat. The Draft National Strategy and Roadmap for Development of Rural Tourism in India can be accessed from the Ministry of Tourism’s website under “what’s new” section.
Before proceeding to finalise the draft strategy document and to make the document more comprehensive, Ministry of Tourism has invited feedback, comments and suggestions on the draft National Strategy and Roadmap. The comments may be forwarded to the Ministry of Tourism on or before 30th June, 2021.
Tourism sector has a potential to generate employment in the villages on a big scale. That is why, Ministry of Tourism has the main objective of promoting and facilitating tourism both inbound and domestic in India. Augmenting tourism infrastructure, ensuring ease of travel, promoting tourism products and destinations is one of the focus area. Ministry of Tourism has recognised the immense potential of rural tourism and has been working on promotion and development of this niche area of tourism. Identification, diversification, development, and promotion of village tourism products in the country is the initiative of the Ministry to overcome the aspect of ‘seasonality’ and to promote India as a 365 days’ destination, to attract tourists with specific interest, and to ensure repeat visits for the unique products in which India has a comparative advantage.
Any form of tourism that showcases the rural life, art, culture, and heritage at rural locations, thereby benefiting the local community economically and socially as well as enabling interaction between the tourists and the locals for a more enriching tourism experience can be termed as rural tourism.
The Draft National Strategy and Roadmap for Development of Rural Tourism in India can be accessed by clicking here.
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