rural
Marketing

CCIC launches ‘Lota Shop’ to promote rural handicrafts and handlooms

The Lota Shop offers a one-of-a-kind opportunity for domestic and foreign craft fans to purchase an everlasting piece while visiting the Indian Heritage National Crafts Museum
CCIC launches ‘Lota Shop’ to promote rural handicrafts and handlooms
CCIC launches ‘Lota Shop’ to promote rural handicrafts and handlooms

One District One Product (ODOP) will boost the handicraft and handloom sectors and artisans in rural India, said Darshana Vikram Jardosh, Minister of State for Textiles, at the opening of ‘The Lota Shop’ at the National Crafts Museum in New Delhi recently.

She emphasised the importance of the museums, claiming that they have enormous potential to attract foreign tourists and local purchasers. She went on to say that the Centre is working on One District One Product, which would help the handicraft sector and craftsmen grow. She emphasised the value of artists and asked that their art, which is a priceless gift to the country, not be bargained for. Jardosh also stated that similar to National Handloom Day, she would request the government to celebrate a day for handicrafts.

The Central Cottage Industries Corporation of India (CCIC), also known as the Central Cottage Industries Emporium, launched a new store called ‘Lota Shop’ at Pragati Maidan’s crafts museum, with the goal of attracting both Indian and foreign tourists along with local buyers.

UP Singh, Secretary (Textile), spoke on the museum’s amenities and predicted that footfall will increase in the future. He stated that the museum provides housing as well as audio-visual facilities to the guests. The ministry will strengthen the museum’s infrastructure. CCIC has signed a memorandum of understanding (MoU) with ITPO to provide parking facilities in this regard. He stated that museum visitors who pay a minimal entry fee will be allowed to attend events and exhibitions at ITPO without having to pay an additional fare.

The ‘Lota Shop’ drives from the name from India’s most famous everyday vessel, the ‘Lota,’ which may be found in a variety of patterns and mediums. The Lota Shop by Central Cottage Industries Corporation of India, offers a one-of-a-kind opportunity for domestic and foreign craft fans to purchase an everlasting piece while visiting the Indian Heritage National Crafts Museum.

This unique sales store embodies the flavour of ethnic India, set against the rustic setting of a crafts museum. ‘Lota Shop,’ decorated in an ethnic yet contemporary design, features superb handcrafted curios, souvenirs, handicrafts, and fabrics based on India’s traditional craft styles. It is yet another step forward by Central Cottage Industries Emporium in promoting India’s rich and diverse craft heritage and artisans by providing a forum for them to showcase their greatest products, thereby ensuring their livelihood and contributing to the establishment of an Atmanirbhar Bharat.

CCIC, a public sector undertaking under the Ministry of Textiles, through its showrooms in New Delhi, Bengaluru, Chennai, Kolkata, Secunderabad, Varanasi, and Gujarat promotes and markets authentic high-quality Indian handloom and handicraft products. CCIC procures its products directly from craftsmen, weavers, master craftspeople, shilp gurus, national award winners, and clusters in rural areas. CCIC focuses on the preservation of the heritage of Indian crafts, including endangered and vanishing crafts and weaves. It is unique in that it includes all crafts, paintings, and handloom from across India, rather than focusing on a certain region or group, thereby giving a unique platform for showing and marketing handloom and handicraft products around the world.nd contributing to the establishment of an Atmanirbhar Bharat.

Read more: Making rural entrepreneurship sustainable and scalable

RuralMarketing.in is now on Telegram. Click here to join Rural Marketing on Telegram and stay updated with the latest news and updates on rural business and the economy.

1 Shares
The Changing Face of Rural India