Under its flagship CSR initiative – ‘Adopt a Village’, Canon India today adopted the northern part of Maheshwari village at Rewari district in Haryana. Through this initiative, the organisation has successfully been executing its commitment towards the community, in many parts of the country.
Along with this initiative, Canon India also announced its association with Humana People to People (HPPI), a not-for-profit organisation, focused on community development, since last two decades. The objective of this partnership to create development in the broadest sense through the implementation of the projects that aim at transferring knowledge, skills and capacity to individuals and communities. HPPI will support Canon’s efforts in the direction of strengthening the social fabric of the country, under its 4E’s — Education, Eye Care, Environment and Empowerment.
Apart from Maheshwari, Canon India has adopted four other villages across the country, — Sol Gohalia village near Kolkata, Ferozepur Namak in Haryana, Maharaja Katte village near Bengaluru and Karanjoti village near Mumbai. All the villages have been identified in close proximity to Canon India offices in the locations. Employees across the locations regularly visit the children in the villages to educate them on the importance of health, hygiene and other important aspects of learning. Fun activities like cricket, football tournaments are organised for ensuring overall development of the children.
Highlighting the announcement, Kazutada Kobayashi, President and CEO, Canon India said, “Our flagship initiative for social development ‘Adopt a village’ has witnessed several milestones over six years. With our first adopted village in Haryana- Ferozepur Namak reaching a self-sustainable model and the new village Maheshwari joining us, we see commendable progress in this outreach. Last year, we marked two decades of our existence in India. This glorious milestone has been possible with the support of our partners, employees and the community.”
“Our latest initiative in the direction of social welfare is ‘learning beyond books’, where we will be making the children in our adopted villages witness the world outside their horizons. With educative trips outside their homes and school boundaries, we aim to help the children aspire more, dream bigger and work harder towards achieving their dreams. I am optimistic our NGO partner- HPPI, will support us in fulfilling our responsibility”, Kobayashi added.
The event witnessed Kobayashi’s visit to the village and announcement of the new village and partnership with the NGO. Children welcomed Canon India employees at the village and performed on stage, to commemorate the occasion. Besides, a tree plantation was organised, where over 50 saplings were planted by the Canon India leadership and employees, seeding the first step towards environment conservation.