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Bengaluru-based SatSure acquires farm management software CropTrails

CropTrails is used as an information collecting tool by the field officers or supervisors to record and digitise information about farmers, farms and agricultural crops
Bengaluru-based SatSure acquires farm management software CropTrails
Bengaluru-based SatSure acquires farm management software CropTrails (Representational image: Shutterstock)

SatSure, a deeptech startup working at the intersection of spacetech, artificial intelligence (AI), and Software as a Service (SaaS) to drive decision intelligence, has announced the acquisition of SaaS application CropTrails, which was conceptualised and incorporated in the year 2018 by Indore-based startup OEPP Innovations.

CropTrails is a web and android application designed to bridge gaps in the processes of farm management. The mobile application is used as an information collecting tool by the field officers or supervisors to record and digitise information about farmers, farms and crops. The application allows the users to monitor and control the crop cycle, track input usage like fertilisers, access weather forecasts, and track farm visits by the supervisors among other related solutions. CropTrails also doubles as a field force productivity monitoring tool with in-built role-based user management. Currently, CropTrails is assisting contract farming companies, farmer producer organisations (FPOs) and microfinance institutions across India, South East Asia and African nations.

This development comes in after SatSure raised US$ 5 million in Pre-Series A funding in a round earlier this year. SatSure shall be transforming CropTrails into a no-code platform for IT teams of agribusinesses to rapidly prototype and build their in-house tool that can be easily integrated with SatSure Sparta’s datasets. SatSure has always believed that one size cannot fit all, and this is strongly applicable to farm management technology, which includes process automation tools that need regular customisations to extract their true value for organisations.

“Farm digitisation tools like CropTrails are necessary for countries such as Nigeria and the Philippines. It forms the first digital layers on top of which other services can be rendered. Thus this acquisition will help SatSure expand further and strengthen its international market reach into its target geographies in Africa, LATAM (Latin America) and SEA (Southeast Asia). SatSure will also use the collected data and feed it into its proprietary algorithms to increase its learning rate as part of this deal,” said Prateep Basu, founder and CEO of SatSure

Priyan Shah, CEO of OEPP Innovations said, “We have had a long-standing and successful partnership with SatSure, and with this move, we are confident that CropTrails will evolve into a globally competitive product. Digitisation and traceability are the two pillars on which CropTrails has been built, and SatSure’s competency in generating predictive insights using satellite imagery will only add more value to it.”

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