Interventions

Bajaj Corp plans to tap rural markets

FMCG company Bajaj Corporation plans to tap rural areas to push growth
Bajaj Corp plans to tap rural markets

FMCG company Bajaj Corporation plans to tap rural areas to push growth, particularly in light hair oil segment.

The company, which has key brands, Almond Drops, Brahmi Amla, Jasmine, Kailash Parbat, Amla Shikakai in its hair care portfolio, said it "will seek inorganic growth opportunities in the FMCG and hair oil market as part of growth strategy."

Focusing on the hair oil segment, the company said it plans to convert coconut hair oil users to light hair oil users "through sampling, targeted advertising campaigns, product innovation and creating awareness about product differentiation, including communicating the advantages of switching to lighter hair oils".

Spelling out the target, the company said it would "aim for a market share of 65 per cent by the year 2016-17" in the lighter hair oils segment. 

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