The biennial conference Auto Summit 2016 underlined the standing of Digital ecosystem in today’s automobile business. The day-long Summit on Sunday summit focused on various B2C technologies like virtual showroom and augmented reality platforms along with several B2B technologies solutions like lead management system, branding solutions, digital marketing and other cloud solutions.
The theme this year stresses on the importance of adopting digital technologies or ‘going digital’ in the backdrop of an increasingly digital era. Close to 600 auto dealers from all over India and many OEM manufacturers attended the event.
Opening the Summit, Jayant Sinha,Minister of State for Finance lauded the automobile industry and mentioned the vitality of GST in India as it would lead to removing a lot of tax related anomalies attached to the industry
KVS Prakash Rao, President Federation of Automobile Dealers Associations (FADA) urged the government to give emphasis to the Auto Retail sector. He said, “The organised retail for other sectors has received attention of the government agencies; we would also want it to focus on auto retail which is one of the largest employers and has a significant turnover. The auto market is passing through a developmental phase and there is a need to appreciate the members of the ecosystem like manufacturers, OEMs, dealers and the disruption that is caused by the e-commerce companies.”
Rajan Anandan, VP & MD, Google South East Asia and India, “Software can reinvent industries, in a few years to come internet will impact businesses which do not actually have a digital product. Consumer experience would change massively in the coming years owing to internet. As OEM’s we would have to transform dealership, service experience through imbibing technology. Buyers search for right affordability, dealership and service and it is important to exploit the opportunities of internet.”
RC Bhargava, Former CEO and Chairman Maruti Suzuki opined that the automobile will lead Make in India. He also said that there are considerations the ecosystem has to take into account and that it is making efforts towards the issues of pollution and safety.
Amit Jain, MD and CEO, CarDekho.com, gave a comprehensive understanding about the measurability and efficiency of the digital media. He emphasized, “We are on a digital mission and I urge the OEMs and the Dealerships to go Digital. Every single expense gets measured through digital usage and also gets a dealer the best RoI. The cost of leads generated through digital media is approximately 10 to 12 times lower as against the conventional sources such as print media and marketing initiatives.”
Umang Kumar, President, CarDekho commented, “Driving digital adoption at dealer partners to improve their sales and profitability is key focus area for us.”