rural
CSR

Asian Paints, ACF initiate water and health projects to reach 4.2 lakh people in rural Visakhapatnam

As part of Asian Paints’ CSR initiative, ACF acts as an implementing partner for this project to revive water bodies, install water filtration systems and create awareness among the community on judicious utilisation of water resources
Asian Paints, ACF initiate water and health projects to reach 4.2 lakh people in rural Visakhapatnam
Asian Paints, ACF initiate water and health projects to reach 4.2 lakh people in rural Visakhapatnam

Asian Paints has partnered with Ambuja Cement Foundation (ACF) to enhance the livelihood of 4.2 lakh individuals in nine villages in Visakhapatnam district of Andhra Pradesh through water and health initiatives. As part of Asian Paints’ CSR (corporate social responsibility) initiative, ACF acts as an implementing partner for this project to revive water bodies, install water filtration systems and create awareness among the community on judicious utilisation of water resources and health and hygiene for the next two years.
 
ACF has already begun work in reviving traditional water bodies and construction of water structures to increase storage capacity for drinking water. With this project, ACF aims to provide safe drinking water to 28,700 people from these villages where groundwater is not suitable for drinking due to high TDS (total dissolved solids) and other water quality parameters.
 
Under the project with Asian Paints, ACF will also work closely with the communities to create health and sanitation awareness in villages located near Asian Paints plant area of Visakhapatnam. The objective of the initiative will bring a behavioural change towards health and hygiene and improving the sanitation habits of people in the area. The initiative will benefit 1.3 lakh people in nine villages over the next two years. The project will focus on the capacity building of accredited social health activists (ASHA), auxiliary nurse midwives (ANM) and create awareness among the community towards better health and sanitation practices.
 
Talking about their CSR work, Andrew Williams, Assistant General Manager, CSR & Customer Centricity, Asian Paints said, “As a socially responsible organisation, development and progress of underprivileged communities has always been an integral aspect of our core philosophy. We are really impressed with the work on water done by ACF in the region and hope that with our partnership, we would be able to make significant strides in improving the lives of our adjoining communities.”
 
Talking about the new partnership with Asian Paints, Pearl Tiwari, Director & CEO, Ambuja Cement Foundation said, “We have been working in the areas of water and community health for over three decades and glad to see like-minded organisations want to replicate our model in other geographies. Our partnership with Asian Paints will further strengthen our mission to increase the availability of safe drinking water in more communities and thus lead to good health and sanitation.”
 
With the recent rains, a newly constructed check dam in Haripuram village in Visakhapatnam has already captured about 31,500 cubic metres of water which has recharged 12 tube wells benefiting 700 families staying in the area. ACF and Asian Paints plan to replicate the programme models in many more communities of Visakhapatnam in the coming years.

Read more: Watershed Organisation Trust facilitates 5,387 villages under various community-led programmes

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