Ashok Leyland, the flagship company of Hinduja Group and India’s leading commercial vehicle manufacturer, announced its corporate social responsibility (CSR) initiative ‘Road to School’ (RTS) expanding its reach to 178 additional schools in Krishnagiri and Namakkal districts. This holistic child development programme will benefit additional 11,042 students.
Speaking on the launch of the programme, NV Balachandar, President-HR, CSR & Communication, Ashok Leyland said, “Road To School has been transformational for many young students’ lives. We take pride in our achievements like remarkable improvement in reading skills by 35 percent and an overall reduction in dropouts by about 20 percent. There are many such metrics which prove that we are on the right path. Today with this addition of 178 schools benefiting 11,042 students makes our initiative much stronger and widens the impact that we want to have in our society. We look forward to the new students and we hope that we make a lasting impression in their lives.”
Road To School faced a challenge when people movement was restricted owing to the pandemic. The team at Ashok Leyland saw this as an opportunity and moved quickly towards digital platforms by launching the ‘iCare’ initiative. The team, along with the help of Learning Links Foundation and 598 volunteers from 11 of Hinduja Group companies, ensured no child is left behind in education. The Resource Personnels (RPs) and the volunteers continue to engage students through online and offline activities across academic learning, health and wellness, communication skills and art and craft.
The programme was started in 2015 with 36 schools in Shoolagiri and Anchetty in Krishnagiri district, Tamil Nadu. The success of the programme encouraged the company to spread further in the districts of Tamil Nadu in Tiruvallur (Minjur, Puzhal), Namakkal (Mohanur, Paramathy, Erumapatti and Kolli Hills), Krishnagiri (Shoolagiri, Anchetty, Thally, Kelamangalam) covering about 714 schools impacting around 55,000 plus students today in government primary and upper primary schools.