The International Taste & Quality Institute – iTQi, Brussels based world’s leading organization dedicated to testing and promoting superior food and drink products, has conferred the “Superior Taste Award 2016” to ASBAH’s – Platinum Basmati Rice.
The award assumes more significance and importance as DCP India which owns ASBAH Brand was the only company from India to be bestowed this distinction. The Superior Taste Award is a unique international recognition that is focused on the blind judgment of Chefs and Sommeliers. Judges are selected from the 15 most prestigious European culinary and sommeliers associations. The jury of more than 120 Chefs and Sommelier carry out the tastings of the food and drink products; followed by a strict sensory analysis process.
The award was received by Gaurav Jain, Director – DCP India Pvt Ltd in the presence of awardees and other participants from across the world. He said, “Standing here on this dais amongst the winners from all over the world, I am overwhelmed with joy as a proud Indian. Thanks to ASBAH for bringing such laurels to my country.”
“This award is really a big achievement and will become a great source of inspiration for the entire food and beverage industry from India.I also thank the entire Team ASBAH for their efforts to bring such international acclaim for our brand in such a short span of time. Being recognized for good taste is a gratifying moment for us," he added.
ASBAH was born out of passion to create a better and a balanced society with a focus on Women Empowerment. “Asbah strives to assure that the under privileged and deserving women across the globe having a dream to shine in the field of education, sports or professional field are able to fulfil their desire,” Jain said.
DCP India has set up a plant to process all the ASBAH products like premium quality Basmati Rice, Maida (Refined Wheat Flour), Dalia (Porridge), Poha (Rice Flakes), Sooji (Semolina) and Besan (Gram Flour).
The plant is situated in Sonipat, Haryana (India) and the company boasts of an integrated and automated state-of-the-art plant and machinery. An ultramodern air conditioned packaging unit ensures that the product is packed under strict hygienic conditions. ASBAH is catering to the markets of various countries that includes USA, Italy, Cyprus, Turkey, U.A.E., Bahrain, Maldives and many more. In India ASBAH has launched its products in all the metros and major cities.