Apollo Munich kicks off Pledge Against Dengue campaign

With brand advocate Sourav Ganguly the company introduces Dengue Care First exclusive health insurance policy against Dengue
Apollo Munich kicks off Pledge Against Dengue campaign

Apollo Munich Health Insurance, a leading private health insurance company, has introduced Dengue Care, the country’s first exclusive over the counter health insurance policy to cover dengue related expenses.

Launched along with the company’s brand advocate and legendary cricketer – Sourav Ganguly in Delhi, Dengue Care is a value for money health insurance policy that is focused only on dengue treatment and covers both hospitalization and outpatient treatment. It is available at a very affordable one-time premium of Rs. 444 that means one rupee, twenty paisa per day and provides Rs. 50,000 inpatient and Rs. 10,000 OPD coverage.

The onset of the monsoon season in India brings with it a slew of mosquito related diseases such as dengue. In 2014, there were over more than 40,000 dengue cases reported in India, as per statistics from the Ministry of Health. Estimated number of unreported cases is 6 million. The dengue outbreak is prevalent during June and runs up till November, and results in increase in medical expenses for families across the country.On an average, hospitalisation for dengue treatment costs an individual Rs. 35,000/-.

Antony Jacob, CEO, Apollo Munich Health Insurance said, “ As the incidence of dengue cases is growing annually across the country, Dengue Care is poised to help people avail best in class medical facilities to overcome dengue, and not worry about the medical expenses it entails. Moreover, customers need not burn a hole in their existing health covers. Dengue Care is also an ideal product for those who seek a basic health insurance policy, but hesitate to purchase a full-fledged policy.”

Sourav Ganguly said, “Dengue is often assumed to strike those living in and around slums, but it is not necessarily true. Dengue mosquito breeds in dirty water and they can infect anyone, anywhere. I congratulate Apollo Munich for this path breaking product with great features, and yet affordable. It actually costs Rs. 1.2/- a day.”

Realizing the need to provide a comprehensive support to dengue patients, Apollo Munich also launched an initiative ‘Pledge Against Dengue’. Besides financial aid, dengue patients also need blood platelets and it is difficult to find donors in the hour of need. As platelets cannot be stored, this campaign invites sign-ins from people to volunteer to pledge their platelets for those in need. Apollo Munich has created a microsite ( that will serve as a unique platform for those who need platelets and who wish to donate.

“Having seen my daughter go through dengue a few years ago, and the anguish it causes, I urge everyone to pledge their platelets for helping people suffering from dengue and who need to replenish the lost platelets,” former Indian cricket team captain said.

The Changing Face of Rural India