Anuha Food Products (AFPPL), a food processing start-up recently launched an array of ready-to-cook products under its dehydrated gluten-free F&B brand Zilli’s. Incubated under “Atal Incubation Center ALEAP We-hub“, the brand aims to cater to the rising demand for ready-to-cook healthy fixes amidst the pandemic. With its recently launched dehydrated onion flakes and garlic cloves, customers can now enjoy healthy yet hassle-free cooking during the festive holiday season. Zilli’s also include other exciting range of processed foods such as dehydrated ginger, red onion powder, tamarind, Kolkata jhal muri masala, fruit rolls, among other foods that can reduce cooking time and effort.
Supported by Atal Innovation Mission, NITI Aayog and Startup India, the brand Zilli’s is part of the company’s strategy to expand its portfolio in India’s Ready-To-Cook market while filling gaps for healthy at-home cooked food. These products are the blend for dishes like Gingerbread Men Biscuits, Spiced cookies for Christmas or Mughlai Biryani, one of the popular rice-based dishes among Indian celebrations.
Highlighting the launch, Anubhav Bhatnagar, Founder & Director, Anuha Food Products said, “In India, onion and garlic are an indispensable parts of cooking, however peeling and chopping can be time-consuming. Today’s working professionals and millennials want quick yet healthy eating alternatives. Looking at the strong potential in the Ready-to-Cook segment we aim to make cooking easier and healthier with our brand Zilli’s. Our new product range, i.e. Dehydrated Onion Flakes and Garlic Cloves will ensure to reduce the cooking time with no preservatives and no loss of nutrients. Following all the necessary food protocols and guidelines from FSSAI, our products have a shelf-life of 12-18 months from the date of manufacturing.”
Working with the farmers directly, Zilli’s offers dehydrated vegetables that retain the essential minerals and vitamins. These products sustain through a longer time-period and add convenience to the everyday cooking as well as exotic dishes prepared for festivities. The products are available all across India and US through zillis.in and Amazon (India/US). Considering the price-conscious market, the brand offers products from the range of Rs 70 onwards.