Technology is getting recreated every day. The uniqueness is its defined to help and make live more faster and connected into more closer nest. The rural lives thus no far is being left out to face all the raw hurdles of the nature . They are developing the modern and started understanding the modern aspects more clearly.
A newly designed app developed by an Indian-American researcher from the Johns Hopkins University has helped married rural women in India better understand contraceptive choices, leading to a dramatic increase in women using modern family planning methods in just a few months.
According to Sanjanthi Velu, Asia team lead at the Johns Hopkins Centre for Communication Programs (CCP), women who watched motivational videos on the app called "Gyan Jyoti" were 4.5 times more likely to use modern contraceptive methods than those who did not.
"This shows that mobile technology provides an innovative and dynamic platform for social and behaviour change communication," Velu said.
The researchers randomly chose 406 women from each district to study in May 2015, five months after the app and the SD cards were made available to the ASHAs.
They found that 22 percent of women who were counselled with the app were using modern contraception such as IUDs, oral contraceptive pills and injectable contraception at the end of the study period, while 13 percent of the women were using modern contraception in the district without the app.
More importantly, women who had watched the videos were 4.5 times more likely to be using modern contraceptives, no matter whether they were shown by an ASHA with the app or an SD card.
"Our research shows that there is value in developing targeted mobile platforms that can be customised depending on the needs of each provider and her clients," Velu noted.
The app incorporates a variety of videos about family planning and modern contraceptive methods, including entertaining and educational films, testimonials from happy couples who are using contraception, question and answer videos with physicians and other information that aims to dispel myths and misconceptions.