Instamojo, an e-commerce platform for independent business and D2C brands today announced the appointment of Ankur Sharma as the Co-founder of Instamojo. He will play a key role in building and growing Instamojo’s e-commerce product line, including an online store builder and smart pages. Prior to being on-boarded to the founding team, Ankur was the Vice President of Analytics at the firm. He is an alumnus of the Indian Institute of Technology (IIT) Madras, and his expertise lies in leading data science initiatives and product-led growth strategies. In his early career days, prior to joining Instamojo, Ankur was with Kiwi Inc. (a mobile gaming startup) and Capital One (a leading bank in the USA).
Ankur joined Instamojo as Head of Analytics in 2015, and has played a vital role in building the firm’s data science and growth hacking functions. Along with enabling a data-driven product culture at Instamojo, he has been the driving force behind the development of several successful products which also include the convenience fee feature, sachet loans and other related domains.
Speaking on his appointment, Ankur Sharma said, “Instamojo has been a highly rewarding experience for me so far, and I am grateful for the opportunities I have had to contribute to the growth of the brand, from a fintech platform to a digital solution provider. Today, with the e-commerce sector on the rise, Instamojo has tailored tools to enable small and medium businesses in the country to operate digitally. In my new role as co-founder, my goal is to take Instamojo to new heights and ensure that our products provide innovative support for small businesses.”
Highlighting the development, Sampad Swain, CEO & Co-founder, Instamojo said, “With his vast experience and knowledge in product-led strategy, Ankur has been a major contributor towards developing Instamojo’s product suite. He is indeed a great asset to team Instamojo, and we look forward to working with Ankur in his new role, as we progress towards digitising the Indian D2C sector.”
Instamojo, is an e-commerce platform for independent businesses, D2C brands and micro, medium & small enterprises (MSME’s) that enables them to start, manage and grow their business online. It is a one-stop-shop for an entrepreneur that caters to their diverse e-commerce business needs by leveraging technology, data and design. In 2012, the start-up was one of the first startups from India to join the 500 Startups Silicon Valley Accelerator Program. Instamojo constantly works towards creating significant innovation in digital commerce, which is universally accessible to create newer opportunities and sustainable livelihoods for MSMEs.
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