Amul and Russia’ Galactica Group have agreed to form a new partnership. Galactica Group, which has about 3 percent share in the Russian dairy market and ranks among five largest dairy manufacturers in the country, is a part of FoodLine Holding, one of Russia’s largest distributors of milk products.
FoodLine Holding is likely to become the distributor of Amul products, including Amul milk powder and some cheese items, in the Russian market. The powdered milk will be sold to the dairy products manufacturers across Russia.
“It was our own initiative to get in touch with Amul. I visited their factory in Anand in Gujarat and invited Mr R. S. Sodhi to visit Galactica factory in Gatchina to exchange experience in dairy manufacturing. He visited us on September 4,” Anatoly Sirotinin, Chief Executive, Galactica Group says. “The agreement between companies will be signed shortly.”
However, the group will first do product tests and then it will take a trial consignment and offer its Russian consumers. He said he couldn’t tell how they would react as the taste of Indian powdered milk is different from those from Europe which the country were importing until recently.
Earlier, powder for dairy manufacturing was imported from Baltic countries, Germany and New Zealand. The latter doesn’t fall under the recently imposed ban on the country. Amul factory is yet to be certified by Rosselkhoznadzor (Federal Service for Veterinary and Phytosanitary Surveillance). Sirotinin hopes that it won’t take more than a month.