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Amazon India partners with 4 states to empower women entrepreneurs in rural areas

As part of the collaboration, Amazon Saheli programme imparts training and skill development women entrepreneurs associated with them to understand the nuances of online selling
Amazon India partners with 4 states to empower women entrepreneurs in rural areas
Amazon India partners with 4 states to empower women entrepreneurs in rural areas

On Women’s Entrepreneurship Day, Amazon India has announced a collaboration with four Government agencies including – Uttar Pradesh State Rural Livelihood Mission (UPSRLM), Assam Rural Infrastructure and Agricultural Services (ARIAS), Chhattisgarh State Forest Department (CG Forest) and Jharkhand State Livelihood Promotion Society (JSLPS) as part of its programme- Amazon Saheli, to accelerate the growth of women entrepreneurs across rural India. Through this, Amazon and the government bodies will come together to launch assist and empower lakhs of women entrepreneurs associated with them from the four states to register their business online with www.amazon.in and access a wider market base.
 
As part of the collaboration, the Amazon Saheli programme offers training and skill development workshops for its participants to help women entrepreneurs associated with them to understand the nuances of online selling and develop skills and capabilities necessary to grow their business on Amazon.in. These training workshops comprise sessions on the listing of products, imaging and cataloguing, packaging and shipping, inventory and account management, and customer servicing and offer exclusive benefits including assisted onboarding and mentorship programmes at no additional cost to the participants of the Saheli programme. Amazon.in looks to bring in the regional selection and unique products across categories like grocery, home and fashion accessories offered for sale by women entrepreneurs from across Jharkhand, Chhattisgarh, Uttar Pradesh and Assam to millions of Amazon customers across the country.
 
Highlighting the programme, Sumit Sahay, Director, Seller Partner Services, Amazon India said, “In line with our commitment to digitise one crore MSMEs by 2025, we are proud to announce that we are collaborating with leading government bodies to directly impact and empower lakhs of women entrepreneurs across the four states. We want to enable and empower women entrepreneurs who nurture the dream of starting something of their own and help them unleash their true potential by providing a comprehensive suite of marketplace services and continued support. Through these collaborations, we seek to transform the lives of women sellers by helping them kickstart their e-commerce journey.”
 
On the occasion of Women’s Entrepreneurship Day, Amazon.in launched a special WED storefront with a selection of products made available by women-owned businesses. The WED storefront will help customers discover and purchase from close to 98,000 unique products including selections like handicraft, handloom, fashion accessories, grocery and more. Along with products, the storefront also showcases inspiring stories of self-made women entrepreneurs and their journeys to success. To mark the launch of storefront, Amazon Saheli hosted a panel of key experts from organisations like National Urban Livelihood Mission and Jharkhand State Livelihood Promotion Society where they discussed collaborations and synergies towards empowering women micro and nano-entrepreneurs by providing market access and linkage for locally produced products.

In order to promote the growth of women-owned enterprises and businesses in India, Amazon India launched Amazon Saheli in 2017 which is a programme to enable women entrepreneurs to become successful sellers on Amazon.in. Today, Amazon Saheli works with over 50 partners such as the National Urban Livelihood Mission, Jharkhand State Livelihood Promotion Society (JSLPS), Assam Rural Infrastructure and Agricultural Services (ARIAS) with a reach of over 10,00,000 women entrepreneurs. Currently, the Saheli programme includes women entrepreneurs include independent solopreneurs, social entrepreneurs, craftswomen, women-led start-ups and housewives.

Read more: Cow dung-based 31 ‘Prakritik Paint’ units to accelerate rural livelihoods in Chhattisgarh and Haryana

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